We had the good fortune of connecting with Misshelle Terrell and we’ve shared our conversation below.

Hi Misshelle, what’s the most important lesson your business/career has taught you?
Be Confident I have been helping small businesses for 20 years and started my own back in 2016. During this time I had the opportunity to be involved with several companies in different fields. As an immigrant without a degree, a small background in graphic design, and broken english, I had no other choice but to take any opportunity that was open out there for me. This experience helped me feel ready to embark in my own journey.

Master Operatons
As a business owner, it is important to understand the word ownership. You can truly say you own a business once you have mastered all areas of it From accounting, to marketing, to sales, to customer service, to business development, and so forth: the list is long! You don’t have to do everything yourself, but you need to understand everything to effectively to run a business.

Love Your Career
It doesn’t matter if you are working for yourself or others, work will always be work, and you have to remind yourself why did you decided to open your own business. It’s supposed to be fun because you are doing what you love (hopefully)!

Focus on what you can Control
There is a lot of competition out there, and you need to focus only on you. Being your unique will attract who resonates with your work and these are the people who will be return customers and bring you new business. Consistency always pays off, so always work at improving your daily habits.

Never Stop Growing
Be open to new ideas and to learn new skills. This will help you keep up with new trends that can benefit your business. Always request feedback from clients, family & friends about your work. Be open to the idea of collaborating with other artists, and get involved with the community.

Tell everyone what are you doing! We are all consumers and potential costumers.

Let’s talk shop? Tell us more about your career, what can you share with our community?
After having more than a decade making jewelry for fun, I started pursuing my business vision in 2016. I was very young at the time, and I was scared to sell anyone anything. I had zero sales skill and no confidence to even confront a person and start a conversation. My mom used to help me show my jewelry at her office, and here is how I started to sell my pieces. I used to work a lot with beads (I still do) and going with the flow of my imagination. Sometimes I will recreate pieces from books that I’ve used to learn new techniques.

Before there was no vision other than playing with creativity. I went to an experimental high school that offers a variety of classes that you usually don’t see on a regular school. My schedule was from 7am till 5-6 pm Mon-Thus with a lunch break. I was studying ceramics, technical drawings, electricity (this is how I’ve learned to use wiring techniques on my pieces) & wood to name a few. These were my favorite classes and always had good grades (except for wood shop, I gotta be honest…). When having a background like this, it’s hard to not put it to work and let your imagination go.

I remember about 15 years before starting my business that I was living in a small apartment without space to work. Back then I decided to give it all to my mom. She had a big house where she could store it for later when I had more space to have a workshop. I told her she could play with it if she wanted, then she also started to create jewelry, and today we work constantly together creating pieces for new lines.

The Balanced Shop jewelry is inspired by crystals and the energy that it connects us with in the universe. This inspiration comes after managing a metaphysical store in Buena Vista Miami and learning about crystals and other holistic healing techniques.

We are constantly learning new techniques to keep us up to date with new trends (we are currently experimenting with recyclable leather, resin & clay). Now we have a process before designing our pieces where we do research, we create sketches, find specific materials of good quality and from honest sources, adding value and purpose to our creations.

This helped me increase my confidence to show the world what I do and sell it. Sure there are many artists out there doing what I do, but what I’ve learned is that whatever you want to pursue should always be to make you happy and to accomplish a personal goal. It’s not about what others are out there are doing. You can get your ideas from others, but you will always be you, and your work will be unique.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I moved to Miami in 2002 (I am originally from Venezuela). I had grown up in the city and I lived in Downtown Miami for many years. I love that you can get from there to anywhere you want to go, so I will definitely recommend you to take a day to go Downtown and walk around Bayside, checkout the Perez art and science museums. Check out the Brickell City Centre.

Then north of downtown, explore the Wynwood walls and have something to eat at a trendy restaurant. If you want to go south, visit the Viszcaya museum and Calle Ocho where you can enjoy a nice colada, a cuban cigar, or a freshly made fruit juice.

Definitely South Beach and South of fifth street (SOFI). Have breakfast at big pink and some drinks on Ocean Drive. Miami has a lot to offer!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shoutout today goes to my family who have always been supportive of what I do, no matter what!, Especially my mom, she is surely my #1 supporter. Also my cousins, aunts & husband 🙂

Also, I need to thank Bagua Center which is a metaphysical store located on Buena Vista, Miami FL. When working as a store manager there, I had opportunity to connect with a world that offered me healing in so many ways. I was some kind of lost at the time. Here, I got seriously into crystals, oracle cards, meditation, Reiki healing, and my inspiration to start creating jewelry pieces with crystals and finding a real meaning to my work..

Last but not least to my friends, especially “MC” (Maricarmen Hernandez) which is the reason why I am writing this to you today, They see in me what I think has been missing all this time, which allows me to have the confidence I need to be myself and pursuit my dreams.

Website: https://the-balanced-shop.com

Instagram: https://www.instagram.com/thebalancedshop/

Linkedin: https://www.linkedin.com/in/misshellebaloa/

Facebook: https://www.facebook.com/misshstore

Youtube: https://www.youtube.com/channel/UCe-69tOeYHfNwSRTzV-CVSg

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