We had the good fortune of connecting with Nadezhda Pavlova and we’ve shared our conversation below.
Hi Nadezhda, is there a quote or affirmation that’s meaningful to you?
The King Solomon had a ring and on the other sideinside of the ring was engraved “And this too shall pass,” and he wore it constantly. Wearing the ring itself was a powerful emotional therapeutic for a cure against depression.
These magic words teach us the power of impermanence. The basic idea of this phrase is to remind us that, any situation we are currently going through in life, is temporary and it will change.
Especially, the horrible situations of COVID and War in which we are living, they will eventually end.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
FEMME FORGE – SMART ACTIVE AND SWIMWEAR
At Femme Forge, the brand’s philosophy is focused on fun fashion and a responsible approach to your health and the environment.
Femme Forge’s range of beautiful activewear sits apart from all competition on the market, whether in stores or online, thanks to the unique designs and innovative technology incorporated into every garment. There is nothing like Femme Forge available anywhere in the world.
Made to stringent USA standards, Femme Forge activewear is designed by industry experts, creating new looks that bring innovation to the market with fresh ideas that reshape what we know swimwear and activewear can be. Fabric technicians create new materials that offer impressive sun protection, flexibility and feel, while each garment is created by experienced professionals to the very highest standards.
Smart swimwear that protects you and the environment in one stylish range
Our innovative material is comprised of 82% recycled polyester and 18% spandex to give incredible properties while taking care of the environment. Femme Forge is committed to protecting the world around us and have built partnerships with recycling specialists to recover discarded plastics from the oceans to create the materials in our garments. Using a regeneration process nylon is transformed into a high-quality yarn, and then blended with Spandex to create our unique material that offers strength, protection and long-lasting shape retention. Femme Forge operates under strict waste production standards and donate 5% of our profits to ocean focused charities.
The material produced through these processes is not just kind to the environment, it offers 50+ UV protection, and is resistant to sunscreen, tanning oils and chlorine for long lasting performance and great looks. With Femme Forge, you can spend more time doing the things you love, safely.
One of the biggest challenges we face today in terms of health and beauty is photoaging. It causes wrinkles, allergies, age spots, oncological diseases and many more, and sun cream alone cannot protect us from all of this. In fact, modern creams use a blend of chemicals to protect us, and they can cause long term harm, destroying the natural protections the body provides by allowing chemicals to penetrate deep into the epidermis and harming the skin barrier.
Femme Forge, for you and the environment
As the first state in the US to ban the use of sunscreen that contains the coral harming chemicals oxybenzone and octanoate, Hawaii is leading the way in promoting the idea of reef safe sunscreen.
While it is important to recognize the issues with these chemicals and the sunscreens that contain them, it doesn’t mean you should ignore the need to protect your skin when out in the sun. Protecting the environment is crucial, but you must also protect your own skin from burns and potential cancer too. Femme Forge activewear takes care of both, safe for the reef while protecting your skin too, all without chemicals.
Its effective too, because oxybenzone is incredibly damaging, all it takes is just a single drop in 6 Olympic swimming pools worth of water and it can damage corals. When you remember that around 14,000 tons of sunscreen is deposited around reefs and other vulnerable environments across the world every year, the risks to the environment are clear. We have to take a stand, and Femme Forge are here to help protect our environment.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Fort Lauderdale is the “Venice” of America. Sightseeing cruises, luxury yachting or romantic gondola rides in the canal are the must-haves. Also enjoy the historic district: dining and shopping at Las Olas Boulevard. Run on the riverfront when the sun is rising in the morning and enjoy your cappuccino with coconut milk and a healthy breakfast at Pura Vida.
One of my favorite restaurants in town is a Rainbow Palace – it’s a fine dining Asian -inspired place.A truly hidden gem.
And of course, Las Olas’ pristine white sandy beaches with clear blue water! Also, I recommend the beaches in Lauderdale by the Sea- they’re less crowded and peaceful.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
A book by Richard Branson; ” Screw it, let’s do it”
Other: my persona Instagram Nadezhda_Pavlova__