We had the good fortune of connecting with Nicole Martins and we’ve shared our conversation below.

Hi Nicole, what was your thought process behind starting your own business?
I worked incredibly long hours in a male dominated field and felt I positively impacted no one. Law school was the only route I could take to be the legal voice for those who couldn’t find their own. As it turns out, the first leg of my career as a civil litigation attorney, representing massive corporations, was exciting at first, but so far removed from the reason I went to law school in the first place. I was saving large corporations money by representing them in lawsuits. But my heart wasn’t in it.

The firm I worked at had a series of changes, and as the youngest associate on the team, I was let go. It didn’t take very long at all before I had a few job offers, but for reasons I cannot explain, I turned them all down. Days later I had an epiphany: if I work as hard for myself as I have for others and in a capacity that is meaningful to me, there is no way I will not succeed.

In 2018, just months after being fired, I founded The Martins Law Firm (us lawyers are quite creative in our firm name selection, aren’t we?). MLF’s mission is to help families protect their children and their assets when the unthinkable happens. It has been the most fulfilling and rewarding journey with the greatest lesson: follow your instinct!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
MLF is a boutique estate planning, asset protection, and probate law firm. As far as I know, I’m the only Estate Planning attorney in Florida fluent in Portuguese (if there is anyone else out there, please let me know, I could use your help!).

The Brazilian community is my niche, though unintended. After attending a Brazilian attorney networking event, I was referred a Brazilian client. That client referred me another Brazilian client, and that one referred another. Today, 95% of my practice serves clients of Brazilian descent who live in Florida. This is not something I ever set out to do, but I am so proud to be connected to this amazing community.

Network, market, hustle, do the legal work. Repeat. For several months without a day off. This is how it started. There is nothing easy about any of this. But in time, the pipeline of work and clients grew organically, and adjustments were made to handle the growing bandwidth of clients and work. There is no magic pill, there is no single ingredient to success; it’s a combination of countless smaller factors performed consistently.

I’ve learned that my work ethic, straight-shooting with clients, and my ability to connect on a human level with clients is what sets MLF apart. We’re on a mission to educate everyone, particularly the Brazilian community, about how to keep your children and assets protected if the unthinkable happens.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
W-Y-N-W-O-O-D W-A-L-L-S! Every day! Because every day there’s a different event, pop-up, or activity going on. The photo ops are incredible, the neighborhood vibes are laid back and unpretentious.

The week would start at R House’s Drag Queen brunch. A guaranteed way to have at least two new inside jokes, enough laughs to last the rest of the year, and too many mimosas to remember where to meet the Uber driver.

After recovering from brunch, we’d head to South Pointe Park to enjoy the beach. Or the grassy area. And walk along side the sidewalk waiving at perfect strangers headed off on their fabulous cruise. Oh, we’d watch the locals do their acrobatics on slack lines mounted between palm trees.

Monday calls for a stroll down Lincoln Road and Espanola Way for good eats (Havana 1957, Juvia for the rooftop views and decadent menu, or Mercato Della) and neat shopping (Alchemist, Desigual, and Onda de Mar). Then, crash at the beach.

Tuesday, hopefully avoiding the crowds, we’d head to the Delano Hotel to snag some Instagrammable shots throughout their property and enjoy drinks out back. The last time I was there, I saw Andy Cohen from Bravo’s Watch What Happens Live. So fun! After drinks, we’d head straight to the beach from the hotel’s access to watch the sun set.

Wednesday, if my bestie really wanted to tourist it up, I’d take her to Vizcaya. More Instagrammable shots, more walking and admiring a beautiful tourist (and wedding) venue. Again, we’d then end up at the beach. This time near Surfside, just because that area is quieter.

Thursday, Coconut Grove. Is is still college night in the Grove on Thursdays? I don’t know, but I’d want to find out, and I’d want to find out with my bestie in tow. Ariete is a great spot to eat: the food, the ambiance, and the crowd are exquisite. We’d walk through the cobblestone streets in search of good ice cream and awesome clothing boutiques (love Blush and OHM). If we had time, the beach again.

Friday, rooftop dinner at Area 31 in Downtown Miami. Because that view and the food is worth it! Before dinner at Area 31, the beach. This time, Bill Baggs park because we’re moms and I’m assuming at some point during this week we’d do at least one day kid friendly activity. And Bill Baggs beach is it.

Saturday, a sleek outing at Sugar in Brickell. The craft cocktails and refined menu are an experience. Sugar in Brickell would be an evening affair, and wherever the night lead after that would be a bonus. But before Sugar? We’d spend a few hours at the beach and the rest of the time relaxing in a hotel room getting ready for a night out and a return to our rambunctious toddlers.

Website: www.martinslegal.com

Instagram: www.instagram.com/themartinslawfirm

Facebook: www.facebook.com/themartinslawfirm

Youtube: The Martins Law Firm

Image Credits
Photos by Daydream Fotografia

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