We had the good fortune of connecting with Pedro Mora and we’ve shared our conversation below.

Hi Pedro, is there something you can share with us that those outside of the industry might not be aware of?
People tend to think that profits in the car business can be huge, when in fact they are not that big when you compare it with the investment and risk. But the one probably anyone in the car business hates the most is the myth that you can negotiate amazing discounts if you’re trying to buy cash. We all know “someone” who got a 40% discount because that person had cash in his/her pocket. That’s a lie, it doesn’t really happen, and if (big if) that happened to someone, take it as a lottery winning ticket.

The car business is very challenging but rewarding at the same time. You can be the worst person on earth to some and the most helpful to others, all at the same time.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I came into the car business as soon as I got to USA, I was new in the country and I had no knowledge of cars.

But with no chance of failure and a strong mindset, I decided I was ready to rock and learn everything I could. I found people that saw something in me and gave me their time so I could learn from them. I think the two things that made me who I am today are I always put myself in situations that are a little beyond my expertise, and I believe we can always learn more.

Each time I found a challenge or a problem that happened, I was there.

Sometimes I had no idea how to resolve the problem but of course, I didn’t say that. I did research, looked for people who knew more than me, and faced the problem.

You need mentors, they will teach you a lot and sometimes you need two mentors of the same discipline to contemplate the different ways to approach situations.

And no matter what you’re facing, there is someone that will help you, just need to take the time to find it.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
You gotta go to Robert is Here, and enjoy the famous milkshakes. Enjoy the live music at the Black Point Marina, the food it’s great and they always have good rock music.

Go to Wynwood walls at night to walk around the area and enjoy the local bars and events.

Visit South Point beach and then rent some bicycles to ride along Ocean Drive.
Have fun at the Arcade in Dolphin Mall.

But if you really enjoy driving, take the car and go all the way to Islamorada to have breakfast at Robbie’s, feed the Tarpons and shop around, then head to Florida Keys Brewing Company to taste the crafts beers and play some games and later go to Blond Giraffe Key Lime Pie Factory to eat the best key lime pie in the whole world.

Who else deserves some credit and recognition?
There are so many people who have guided me in my journey that I have to divide it. In life, shoutout to my wife Yahin, for helping me grow. And my family, my mom, dad, and my aunt; created the strong values I have.

In the car business, I have to mention Edd, Ramon, Arturo, and Ruben. They helped me to become a better salesman and finance professional. Oh! And the College of Automotive Management.

In business in general, I have to mention Renzo and Trifily. They showed me how to create business relationships, read people better, and how TO handle business and continue to grow.

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