We had the good fortune of connecting with Pharaoh and we’ve shared our conversation below.
Hi Pharaoh, can you walk us through the thought-process of starting your business?
After day one of my first job I knew working for someone else wasn’t for me. I hate not having control of my own time and feeling like I could be doing something more productive or lucrative. Growing up I had a lot of entrepreneurs in my family so in the end it was really just finding out how to turn my passions into businesses.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Music is a gift in my family. Almost everyone at some point had their hand in music from DJing, producing, song writing, and singing. I was surrounded by it and from when I was five watching my older cousins record and make music I knew that’s what I wanted to do. I started out singing growing up on reggae, dancehall, and rnb but as I got older Kanye and Wayne was all I listened too and once drake came out it’s like “there’s the blueprint” someone that can rap and sing too. Around that time I met Elvis Murry and he was the one who broke down to me what it’ll take to make this a career and how much work I would have to put in. After high school I realized that I could only take myself so far and built the team IMPERIAL to help push my vision forward that had evolved way past just making music. Now it wasn’t just about the music it was about building a brand with merch and visuals on par with ASAP Mob or Odd Future at the time and I had merch and video ideas for days. Being blessed with talented friends that supported my ideas we formed IMPERIAL and got to work building our foundation. We went from throwing parties in Orlando to dropping a album for our first artist $tuss Fresh with open the doors for me and $tuss’s multiple appearances on Saidon’s albums. Now we’re prepping the launch of the imperial website along with our first collection that will debut with new music, videos, 3 part behind the scenes video, and social media campaign that should be out soon. Overall what started out as a love for music has transformed into ambition to turn imperial into production company on par with QC or Roc Nation and between the merch, the roster of talent we have, and the music I got in stash for this rollout, I’m confident we’ll reach that goal.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If we in Orlando then Wednesday we at ember for wine down. Unlimited drinks plenty of women and great vibes everything you need for a great night. Friday we gotta hit rum jungle for either the weekly dancehall party or for whoever performing. I love island parties so that usually what I’m looking to get into. Saturday we switch it up and go to I drive and go go karting even though it’s a given I’m going to win. Sunday we gotta do brunch at shakai cater by the homie flex eats. Unlimited mimosa and chicken n waffles can’t go wrong. Plus flex wings the best in the city hands down. If we in broward we in deepside hanging with the fam and hitting every food spot we can. Pan Friday’s, negril, peppas you name it we gotta get plate there.
Who else deserves some credit and recognition?
First shoutout to the team Dre, Chad, $tuss, Apollo, Zach, and Jamal for everything they contribute to making Imperial a reality. Shoutout to Elvis Murry for all the game and motivation. Shoutout to the best producer in the game Saidon for the bangers. Last but not least thanks and shoutout to my family for instilling the love of music in me and supporting all my ideas.
Other: IG: followimperial Twitter Followimperial
Chad Cowan IG: dulcedelechad