We had the good fortune of connecting with Randa Alami and we’ve shared our conversation below.

Hi Randa, is there something that you feel is most responsible for your success?
The most important factors behind my success have been passion and perseverance. Without passion, there’s no drive to persevere and without persevering thru the unavoidable ups and downs of owning a business, you will inevitably fail. Leading my business with passion and purpose keeps the flame to my drive lit every single day. I am fueled by the opportunity I have each day to make an impact on so many. I believe my business to be a transaction of my passion and energy. My vibe has truly attracted my tribe which has grown substantially over the last six years. Throughout all of life’s trials and tribulations, I’ve always left my problems at the door and whole heartedly led my members and clients with a positive attitude from an infinite source of passion and gratitude to do what I love. I treat everyone and anyone that walks thru my studio door with respect and genuine care. We’ve built a sense of community, a safe space to grow, laugh and break barriers. The U-KRAVE brand has helped to create a safe and healthy environment where we can sweat, smile and gain strength both mentally & physically. Success lies in the ability of being able to do what you’re passionate about each and every day, share it, make an impact and persevere through anything that comes your way…

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
U-KRAVE Fitness is truly one of a kind. Gyms can be such a large source of intimidation and anxiety. I know because I experienced it. I simply created a fitness studio where I would “crave” to go. Where all ages, shapes, fitness levels and walks of life could unite in sweat, strength and spirit. A smiling face would greet, care, encourage and professionally guide you. I’m so proud of the community U-KRAVE has created, the friendships its helped form and the endless ways we’ve contributed to our community. I’m also very proud of how well I was able to adapt during the pandemic. In business, the ability to constantly shift when need be is critical. I was able to pivot in light of my mandated closure and use what could have been the demise of my business to transform it. My business is now a well oiled, hybrid machine offering in-studio, LIVE and on-demand classes. I took a setback and allowed it to strengthen my comeback. Anytime the studio has been presented with what could be looked at as a set-back, I took it as an opportunity to grow.

Hurricane season? I shuttered up and did “Night club theme” classes with crazy lights at 830am.
Loss of electricity? I found a temporary space to rent out.
Pandemic? I streamed LIVE from my home twice a day for 3 months until we could re-open.
Blown out speaker? We countdown as a team to keep the energy up and finish what we started.
I don’t see many things as setbacks. I take them as an opportunity to grow and be better prepared the next time.  Resilience and tenacity are a MUST for any entrepreneur.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take them to downtown WPB for brunch at Rocco’s Tacos! We could walk next to the water and see the newly renovated downtown area. We would most definitely hit the beach and catch some sun and maybe a drink at Benny’s on the Beach. After it cools down, we could hit a paddle board class or take my kayak out into the water. I’d finish with dinner and drinks at Don Chepos in Wellington

Who else deserves some credit and recognition?
My shoutout goes to my amazing “Krew” members and clients at U-KRAVE who have stood by me last year during the pandemic. If it wasn’t for their endless support and will to keep U-KRAVE part of the community, surely we wouldn’t still be here. They kept the U-KRAVE pride alive and gifted me the opportunity to rise and re-open successfully!

Website: www.fitwithranda.com

Instagram: @fitwithranda

Facebook: https://www.facebook.com/ukrave

Youtube: https://www.youtube.com/channel/UColM7w7TJT7cGGEvXTAuhsA

Other: Join me on my app for only $1 your first month! https://my.playbookapp.io/randa-alami/checkout?promo=randa1

Image Credits
Oneline Productions

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