We had the good fortune of connecting with Reuben Stratum and we’ve shared our conversation below.
Hi Reuben, we’d love to hear about how you approach risk and risk-taking
I think risks are an important part of any endeavor you choose to pursue. Of course, your risks must be calculated and safe to the degree that you know the terms of whatever those pursuits are. However, if you know the benefits of taking a risk are too valuable to pass up on, it’s best to take them especially if you’re young and don’t have major responsibilities and commitments that you are attached to. Recently I had a conversation with a producer friend of mine who says he had a beat stolen from him by an unnamed major artist. He says it was just a play beat, nothing he took seriously. so given, he was more honored than upset about the exchange. I had to tell him though, that it was deeper than that. A lot of times I think smaller and local artists put themselves in the “I’m just doing this for the art” bubble to the point that their perception of themselves compared to major artists hinders them from demanding more. Each piece of work an artist creates is an investment, and sometimes as an artist, you have to take the risk of viewing it as such. it can be much harder than it sounds. How do I price my work in a way that doesn’t alarm people? what if no one puts their time and money into my creation? If this does blow up, will I have the motivation and ability to keep things stable? These are questions I have asked myself throughout this journey and I’ve been slowly finding the answers by taking the risk of going out of my way to understand the market, understand my audience, and understand myself in the process of learning.
Alright, so let’s move onto what keeps you busy professionally?
I am an independent Producer and songwriter from West Palm Beach, Florida. I think I stand apart from a lot of other people that do what I do because I’m okay with being self-aware in my ever-changing positions in life. When I’m down, I take it in and learn what I can about the bottom of the barrel. When the highs are in, I take time to understand what got me there in the first place. I aim for excellence in everything that I do musically, and I am learning as I’m coming up to not beat myself up too bad for not hitting the marks I aim to hit. Everything I have done so far has been trial and error and I understand I have a few more errors to make before all the moving parts of this industry start to come together for me. However, With no one to formally teach me, I have made some pretty impressive albums and content that is available everywhere music is sold.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m more of a homebody guy believe it or not lol but if I were to go out with a friend I would take them to one of the Flavars events Hosted by Radical Phoenix at pentaque Kitchen in northwood.There are always events and shows being hosted in west palm plus all types of clubs and fun nightlife events in city place. There’s also a strip club on purdy and military that I am a fan of. It’s called Roses now but all south florida natives refer to it as Flash Dance. It’s a humble club but the food is great and the ladies are down to earth lol.
Who else deserves some credit and recognition?
There is a lot to mention, but for sure I want to shout out to my friends and support group. There are a few people that I check on week by week that keep me grounded and focused on creating and moving forward in ways that they would appreciate and that I know would make them proud. My immediate family is a large influence on my success as well as my peer group in my city. There are a lot of talented individuals in South Florida and the more I see and meet the more I’m inspired to take myself to the next level.