We had the good fortune of connecting with Rikki Rincon and we’ve shared our conversation below.
Hi Rikki, what do you attribute your success to?
The most important factor in my success has been an over-the-top commitment to self. I never stop pushing myself to not just succeed but to perfect each task before me. I personally feel obligated to raise my bar of expectations before expecting it from others. This form of drive and commitment has worked for me throughout my career. A super high attention to detail and follow through with clients has also been a major factor to my success. The success of our brand, BellaGeneration Hair System has been driven by our CEO|Founder, Miriam Marsh Sifuentes, a relentless businesswoman and visionary to have developed a 4 level vegan original formula providing a level for all hair textures. Driven by perfecting the formula, all similar strategies have been applied towards ensuring our brand is inclusive and appeals to the masses and not just one segment of the marketplace.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I launched Creative Juice Online, a digital brand management online business over 15 years ago with the mission to manage the digital aspect of clients work. From social media platforms, website development, mobile application production and media works. What has set me apart from others is my “Online Always” approach to overdelivering for my clients and being on call for clients 7 days a week. I have been in the media, public relations, events, digital space now for over 30 years and have always invested my time in attending national conventions, trade shows, serving on speaking panels and staying on the cutting edge of technology to remain ahead. It hasn’t always been easy, many challenges presented themselves, things such as simplifying my information to local business owners and others that were not to up to date to such advanced information and convincing them of the mass benefits to remaining progressive in their approach to digital marketing. Over the years I have learned to simplify my pitch presentations to make them more understandable and keep all points direct yielding much better results. I would love the world to know that creating a brand begins with a great idea but as you move towards developing the brand you must have and maintain an open mind and not afraid of criticism. Once we are open to improving ourselves the smoother the road becomes to grow.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
While in Miami I would most definitely make sure my guest enjoy the very delicious Cuban cuisine found at La Careta on Calle Ocho, my favorite of all their locations. Maybe take in a drink and some Salsa dancing at Ball and Chain in Little Havana and grab a Cuban ice cream at Azucar! Another outing would be to take a drive to Key Biscayne and enjoy dinner overlooking the waters outside of the Rusty Pelican, the view is spetacular! Other great outings include Bayside in Downtown Miami to enjoy the sights and sounds of live music,, shopping and all the food one can handle.
Who else deserves some credit and recognition?
I truly have to begin my shouting out to my parents, both deceased, Marcos and Lupe Rincon for providing for a family of nine and proving to each of us that no matter how stack up the odds are against you in life you keep pushing yourself to succeed, the importance of education and perseverance. I lost my father in 1997 and mother in 2003 and not a moment passes by that their drive and determination does not live within me and serves a daily reminder that I so much more to accomplish. Regarding my journey with BellaGeneration Hair System, I truly wish to thank, Miriam Marsh Sifuentes, CEO/Founder of the brand for having the foresight and vision to not just create a vegan hair care system but for believing in me to bring me on as a partner and Vice-President, overseeing all Digital Strategies and Communications.