We had the good fortune of connecting with Safraz Abjal and Sarah Sukhram and we’ve shared our conversation below.

Hi Safraz and Sarah, is there something that you feel is most responsible for your success?

It is imperative to recognize true values and authenticity when developing success within your own brand. Success is about growing and learning to enhance such achievements, many questions come to mind especially when you are driving your own business.

What makes our brand different from others? What can we offer to clients that is unique to them? How can we develop creativity to best represent our brand? These are amongst the many questions we often reflect upon to improve our company overall.

Our brand is to create elite experiences that are built on trust, transparency, and perseverance. These have all been the driving factors towards growth. We continue to add the necessary assets that will benefit us towards achieving continued success for our brand.

The goal of branding is not to attract everyone, rather, it is to attract the right people with you and your brand. It is about how you make them feel. It is about the memories you create to represent the brand altogether. And that is brand success.

What should our readers know about your business?

Our business is a representation of authentic stories depicted through the world of design. We are proud of how far we have come, and where the future will take us. As a couple, we decided to start our own business from the encouragement of our own familial entrepreneurships. We both grew up in environments where we learnt that mistakes are acceptable and never to give up. We learnt that there is always room for growth and improvement, and by investing in ourselves, this will lead us to the road of opportunities.

Overcoming many obstacles and challenges are evident in any business venture however, we are willing to take control and navigate them into goals that we are passionate about. From this, we recognize that these challenges can sometimes be uncomfortable and is a sign of transformation and strength.

Today is the opportunity to build the tomorrow you are striving for. It is important to remember not to stay in your comfort zone forever.

With passion and perseverance, Elite Decor By S&S is where we focus on an aesthetic that articulates weddings and celebrations through the world of design, reflecting upon individual personalities and stories to curate their special day.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Downtown Toronto is full of many adventures to explore. Spending a full weekend by the harbourfront and walking along the waterfront is relaxing regardless of the time of year. To wind down and enjoy a nice evening, head to Yorkville for some fine dining. There are always events and something exciting happening all the time!

Who else deserves some credit and recognition?

There are many influencers and mentors who have supported us throughout our journey here at Elite Decor By S&S. It would be unfair to list a few persons without the recognition of everyone who has encouraged us along the way. From our family and friends, our team and industry professionals, to our very own clients who support us everyday. We are forever thankful for each and every one of you.

We learnt that if you have the encouragement to begin, we will have the courage to succeed.

Website: https://elitedecorbysns.com/

Instagram: https://www.instagram.com/elitedecorbysns/

Facebook: https://www.facebook.com/elitedecorbysns/

Other: Wedding Wire: https://www.weddingwire.ca/wedding-decorations/elite-decor-by-s&s–e14865

Image Credits
Lula King Photo & Film: https://www.lulaking.com/

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