We had the good fortune of connecting with Sam Saenz and we’ve shared our conversation below.

Hi Sam, what habits do you feel helped you succeed?
1. Being stubborn about what I want. I never let my lack of experience or the lack of a certain degree limit me.

2. Always seek opportunities.
I always made sure to let my managers and leads know I was interested in doing different kinds of projects that aligned with the direction I wanted to take my career.

3. Consistently providing value.
Early on in my career, I figured out that if I was able to tie a dollar amount to my words or the strategy work I did, it would make me a necessity rather than a luxury. Even to this day, I try and reinforce the ROI of having a content strategist such as myself at the company.

4. Making genuine career-long connections.
People in tech, especially the Austin tech scene tend to be very willing to help each other. I have been fortunate to have made some amazing friends at work throughout my career which have been invaluable during times of transition or when I was actively seeking new opportunities or when I was facing challenges.

5. Accepting everything happens for a reason.
It sounds cliche, but throughout my career when something upsetting/disappointing would happen I would let it get to me. When I look back on those events now, I know they were a blessing in disguise.

What should our readers know about your business?
For the last 9 years, I’ve been a UX Content Strategist in tech. However, I recently decided to pursue a certificate as a clinical herbalist and an NLP practitioner. I plan to start a wellness company that’s part juice company and part 1:1 coaching.

I have a degree in Psychology, so health and wellness is definitely my passion. In fact, I started a health blog in 2010 which landed me my first professional copywriting job.

My degree also helps me understand human behavior and the mental/emotional blocks that keep people from accomplishing their goals. I draw on this understanding in my daily work as a Content Strategist.

My new venture will focus on visualization techniques to help others overcome their emotional blocks in their personal lives rather than those they experience when they visit a company’s website. And, the juice part of my company will focus on physical health. Juice is the perfect way to be healthy every day and Florida is a mecca for exotic fruits & veggies that are packed with vital nutrients. The two separate parts of my company will help me address the health and wellness of others holistically for total wellness.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Mid beach to swim & relax

Bike to South Pointe Pier & along the boardwalk.

Happy hour at the Cleat on Key Biscayne

Wynwood of course to see the walls.

Robbie”s in Islamorada & take the sunset or snorkel cruise out to the lighthouse.

Coconut Grove to the farmer’s market — it’s the best one I’ve ever been to!

Sirena at The Moxie Hotel to eat a nice dinner.

Calle Ocho to walk around and eat. May opt to take the double-decker bus there. It’s SO touristy, but a lot of fun and a great way to see the city.

Rent a boat and cruise to Key Biscayne

Spend a day in Homestead checking out Robert Is Here and the fruit farms.

Brunch at Pinch Miami — the guava french toast is one of the best things I’ve ever eaten. Brunch at Hotel Victor South Beach is pretty dang good too.

Also, gotta fit in a trip to Versaille to experience the best Cuban coffee in town.

Who else deserves some credit and recognition?
All the writers and designers I’ve had the pleasure of working with throughout my career and all of the hiring managers who’ve taken a chance on me.

Website: samsaenz.com

Instagram: @guaojuice

Linkedin: https://www.linkedin.com/in/samsaenz/

Other: In addition to my professional work and my juice company, I still maintain my now Florida-focused travel blog: https://eatwelladventureoften.com/

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