We had the good fortune of connecting with Sarah Michel and we’ve shared our conversation below.

Hi Sarah, what was your thought process behind starting your own business?
America be lying! And I’m blessed with freedom to speak the truth, even if it makes people uncomfortable. When I started my business, I freshly left the best role of my career. By that point, I was an alcoholic. It was toxic, however cannabis was not and I so intrigued by the research I came across, I just had to share. Starting with the fact that our bodies was made to interact with cannabis through the endocannabinoid system. That coupled with the lack of information out there because of this lying government, I knew what I wanted to do. It’s been an amazing journey since then.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Canna Culture Connect is a digital platform dedicated to edu’taining people about the holistic qualities of cannabis while advocating to end the War on Drugs. Coming from an entertainment background, I transmuted my writing abilities into the cannabis space to create a place where people can find relatable content around weed. My goal is to remove stigmas around the plant, because although labeled recreational, marijuana is medical. Folks stopping by the Instagram or site could find articles and posts about cannapreneurs, lifestyle, celebrity, and news.

It’s far from easy. Each day is a learning experience. I think because my journey with cannabis is so personal, people are able to relate to it even if we don’t share the same experiences. The bottom line is, every zone should be judgement-free, especially if you’re self-medicating. I want people to be confident in themselves and their decision to consume when they do. I want everyone to learn their bodies, it’s needs, then do the research to find the perfect strain to mediate whatever issue you have, because it exists. We, as patients and humans wanting to heal, need to invest that time, and into quality product from brands who support the community, and others struggling in different ways. I just want people to have options.

One of my fave things to do is Canna Testimonials, where I speak to strangers about their experiences. It’s pretty cool

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Hmm, it’s been a while since I’ve been out! I’d for sure hit Tik Tok really fast to find a speakeasy-like spot before falling into a “trending tab” rabbit hole. I love anything lowkey, but entertaining enough that I’m not thinking about Netflix. Any place thats new to me and bestie, is a go for me. We’re down to try new places and if it’s not what we expect, then it’s on to the next! Kokomo NYC is next on my list.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shout out WoCC, Women of Color in Cannabis, an NGO I joined back when it was a few dedicated women hosting workshops in Brooklyn. Since the first canna-session I walked into, I knew I found my tribe. Not only did they hold important discussions about various aspects in the space, offering experts to speak on them, but they were lighting up too! And looked dope doing it. From there, our relationship has only grown stronger. I wouldn’t be where I’m at in the space without them.

Website: https://cannacultureconnect.com/

Instagram: @cannacultureconnect

Linkedin: https://www.linkedin.com/in/smich222/

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