We had the good fortune of connecting with Saudia Hack and we’ve shared our conversation below.
Hi Saudia, is there something that you feel is most responsible for your success?
Authenticity. I can tell you confidently that the biggest contributing factor behind my success is being authentic. I AM my brand, and I firmly believe that in business, your future clients can tell right away when you are authentic. I remember being invited to showcase my work at a Bridal Show in Miami, and this was during the time when in-person events had slowly started to make a comeback. The moment that the emcee announced the doors were opening, hundreds of people walked into the room, and it occurred to me that it wasn’t just my product they were seeing, it was me too. The pandemic created so many unexpected social barriers, but it didn’t stop me from being myself. When you’re genuine, people can see that. They can feel it. That’s why I believe being authentic is a key factor in building your brand and being successful.
Alright, so let’s move onto what keeps you busy professionally?
Creativity. I have always been a creative person. Having worked in corporate America, many times my colleagues have told me “you’re too creative for this job”. My previous boss, offered me a promotion and an office. There was nothing on the walls, it was as plain as ever. Being the type of person that I am, I needed to make this space feel like home. So I did just that, and transformed it into a beautiful, chic space with so much personality. After leaving that job, some of my closest colleagues told me it felt like a light went out after I left. I’ve always had the vision to see things from a creative standpoint and I take that with me everywhere I go. Fast forward to today, as a business owner, when I am creating digital mock-ups for my clients and building their balloon garlands, the creativity just flows naturally. I envision what I think would look best and my clients love their final results. I believe the thing that sets me apart from others is my level of creativity. It’s more than just balloon garlands for me, it’s a creative process.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
So I grew up in Miami and while I’m tempted to say a shopping day in Brickell would be ideal, I will say that Fort Lauderdale particularly Las Olas, is a major vibe. It’s not as hectic as Miami, but has some of the best restaurants, scenic views and the beach is always a good idea.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are a handful of people who I’d like to shoutout. Definitely my husband, Allistair, who has been a constant source of support and motivation for me. He believes in me and my vision. I would not have found the courage to do any of this without his love and support. Having a business is a team sport, and I am happy that he is a part of this journey with me. Next would be my parents, siblings and in-laws, whose support mean the world to me. I come from a family of business owners, and my father is definitely someone whom I would consider a mentor when it comes to business. My mother is also one of my biggest supporters. In fact, this all started when my cousin asked if I knew anyone who could create a balloon garland for an upcoming graduation, and my mom gave me the push to do it. I haven’t looked back since. My best friend Tarika and my sister-in-law Anisia, have supported my business since day one. My dear friends, Danny and Stephanie have a special place in my heart. They recommended me when I first started and was brand new, and I am always so grateful to them for referring me to their friends. I have gained so many referrals and clients from them.
Image Credits: Shannon De Haas (IG: @dehaasphoto)