Meet score|swayze | Artist, Director of Content

We had the good fortune of connecting with score|swayze and we’ve shared our conversation below.

Hi score|swayze, do you have a favorite quote or affirmation?
Definitely “man plans, God laughs”. It’s been a quote that’s been sitting with me in my life for about 4 years now and it’s been so poignant in my life, I changed my album cover to the quote. It came to me in an important shift in my life where I moved away from family and started living with friends. And it gave me a lot of freedom to do whatever I wanted in my life. But of course, it came with consequences that I wasn’t prepared for and my expectations of independent living. I honestly forgot where I even got the quote from, but it came to me one day and it shifted my perception in life in general. God has plans for all of us and our humanly expectations won’t interrupt them.

Alright, so let’s move onto what keeps you busy professionally?
At this point, my career has evolved into performance art. At my absolute core, I’m a rapper – plain and simple. All of my musical endeavors have taken me this far – even to having this interview. But evolution – not just in music, but in life – is inevitable. Content started becoming more of a force and everybody was on the train, so I figured I’d had to put my spin on it. Thus spawning score|swayzeTV. The brand evolved from posting videos with my music in the background to actually throwing shows for fellow artists in my city with the performance series #SwayzeTVLive. I was hitting a strong a stride with the shows, but COVID forced me to cancel the series. I still wanted to provide a platform for fellow artists in the midst of a lockdown, but I didn’t want the performing in front of a phone. So the next best thing would be interviews, the spawning the IG Live interview series #InsideTheRappersStudio (now rebranded as #ITRS). I also made a Super Smash Bros. tournament for my YouTube called #SaturdayNightSmash and for Season 2 of #ITRS, I got a new host in Jordan “BDJ” Taylor from Working Title Podcast, thus shifting my content from social media to a bigger platform.

I definitely want the world to know that when it comes to my brand and story, my #1 priority is unapologetic authenticity. My music and content are constant reflections of who I am, from the wrestling and anime themes of my projects to the shows that I create for my community. If it doesn’t reflect who I am as a person or my struggles that have shaped me into who I am now, I want nothing to do with it.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shoutout has to go to finagobaby, the person who even gave me this interview. He’s been a shining beacon of leadership and brotherhood this entire time of us being in FinagoPark. Shit, even before FinagoPark. Not only he’s the only competition I consider in music, but he’s been the visionary that’s been ahead of the game this entire time.

Website: swayzetv.co

Instagram: instagram.com/scoreswayzetv

Twitter: twitter.com/scoreswayzeTV

Facebook: facebook.com/scoreswayzeTV

Youtube: https://www.youtube.com/channel/UCrBz4nilGisbidjOHh3AbuQ

Image Credits
Cameron Taylor, Bethany Freeman