We had the good fortune of connecting with Siliza Tremor and we’ve shared our conversation below.
Hi Siliza, what is the most important factor behind your success?
Authenticity. The Wired Heart designs for women of the future. It’s important to be true to yourself in and out of your brand. We built community and brand loyalty by being real with our audience and customers. Authenticity is at the heart of everything we do. I ask myself, does this align with my goals in every party of my business. It’s also why I love my brand so much, because it represent my dreams and beliefs. When you’re true to yourself it radiates and attracts the right people to your brand. It’s also important to stay consistent. Authenticity and consistency are my ingredients for success!
What should our readers know about your business?
I founded The Wired Heart in 2017 after working in the fashion industry for over 5 years at the time. I was a buyer, merchandiser, pretty much took on every role in a retail store. I started to imagine designs and beautiful clothes I would make if I was a designer. I knew what I wanted to do but having your own business is a lot of work. It takes much dedication, time, energy, and resources so it definitely was not easy, but for me my passion is what set me apart to keep going. I couldn’t imagine doing anything else. Nothing can prepare you for managing your own business, there are constant lessons and obstacles you have to overcome but nothing compares to the being able to create and put your own vision out into the world through your art. That’s what keeps me going. My passion. I love what I do more than anything else. I live and breathe fashion. My advice to anyone who wants to start their own brand or struggling is this…keep going. There will always be obstacles and challenges, what matters is the why. Why are you doing this? Think of why you started to keep going. Stay true to your story and keep encouraging and loving people around you. I want people to know that you can do anything. There is nothing out of reach for you if you just go for it. Follow your dreams and build a life that nurtures that. The Wired Heart was founded on love, my love for fashion. The Wired Heart is for women of the future, for dreamers, and lovers.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love showing friends around my city cause I love Miami so much! We’re definitely going Museum hopping first. We’re definitely going thrifting (can’t share my fav spots) haha. Can’t come to Miami without a beach day and Prosecco of course ! Breakfast is my favorite meal of the day so I will share my favorite breakfast spots like OTL, Buena Vista, A La Folie , and any local spot with coladas and croquetas. My favorite neighborhood in the city is Design District so we’d probably get a coffee, take a walk around and admire all fashion in the area. I also love entertaining at home we we’d probably do dinner and drinks in the backyard.
Who else deserves some credit and recognition?
My family has been my ultimate support system. They give me the courage to believe in myself and even help in my business. It’s important to keep people around you who motivate and encourage you to keep going.