We had the good fortune of connecting with Simone Elderot and we’ve shared our conversation below.

Hi Simone, how does your business help the community?
Stockhomed’s global impact is in sustainability. More specifically, in how and where we source materials for the furniture pieces we use when we design. We also do not use products made from animals.

When we focus on sustainability, especially in the field of decoration and design, we focus on the world as a whole and how we can reduce our carbon footprint by being mindful of how we create a home.

Alright, so let’s move onto what keeps you busy professionally?
Stockhomed is influenced by Scandinavian heritege. Stock is short for the capital of Scandinavia- Stockholm and Homed is a feeling of returning home. This is the feeling we strive to leave all of our clients.

The idea behind Stockhomed is to bring Scandinavian functionality and design to our American clients while making them feel at home, a feeling which we don’t believe is achievable without the presence of living plants or with a reliance on animal products or materials harvested from the rainforest.

Stockhomed’s promise is to always incorporate living plants in the design, as well as only work with sustainably sourced materials. There is no presence of animal materials or wood harvested from the rainforest.

Sustainability is the mantra of Stockhomed and I think this was developed when I decided to explore Bali for two months, mainly to see my family but also to visit the island’s famous beaches. I had nothing planned, I simply wanted to go wherever I found beauty and inspiration, but I discovered something about myself on this trip.. I discovered a love for sustainable interior design.

After wandering through miles of furniture shops in Ubud, sage-wood villas in Seminyak, and endless signs for custom-made furniture, I found myself inspired by how these makers relied solely on locally produced sustainable materials and practices to create their beautiful pieces.

As a result, when I founded Stockhomed, a company that offers interior design and decoration services, my vision was to lead the way in sustainable practices and to make it make economic sense.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Anyone can have an amazing time in Miami! I am convinced that Miami, and more specifically Wynwood district, has the world’s greatest food. Wynwood has the most gorgeous art deco architecture, hence why many restaurants there tend to go all-in with their design and decor.

If I had a week, I would go to South Beach daily. Any hotel will sell you a sunbed if you pay a couple of hundred bucks, however, in between some hotels, there are some private companies that do not take more than $10 for a sunbed and an umbrella, you just have to look for the non-hotel signs.

If I am not in a sunbed, I’d visit Miami’s great museums and arts – I can recommend the Pérez art museum and Vizcaya Museum & Gardens.

I usually eat various berries for breakfast so I can not give any recommendations for breakfast or brunch, however, my friends love Pura Vida, they have various locations all around Miami.

After the beach, I’d have lunch at Havanna 1957 Cuban Cusine, on Espanola way – their sugar cane Mojito is a must!

For a lazy night, I’d order a slice of home from Mr.O´s Extrodinary pizza – they have those thin-crust pizzas with a great selection of toppings you usually only find in Europe. Yum!

For lunch, you have to go to Mandolin Aegean Bistro – the greek food here is to die for, make sure you make your reservation early! It tends to be fully booked always.

For dinner, definitely the Matador room – an oval-shaped restaurant, with influences from a “bullring”, with a 1940s ambiance.

Another lunch option could be at Ojo de Aqua for some really fresh Mexican food. Their salmon kale salad is my go-to!

Dinner at The Swan is also a good idea – every time I bring a new friend here they say the food is surprisingly good, and the decor is pink so I am living out my art deco dinner dreams.

I am out of lunch places, but for the rest of the nights I would have dinner at:

Komodo – Great southeast Asian food and decor awesome
Casa Tua Cucina – very Italian feel and I love their cheeseboard!
Sexy Fish – fun entertainment and a great culinary experience, make sure to have reservations.
Bakan – Their ceviches are the bomb and they serve their drinks in various cups, my favorite is the cucumber margarita served in a Cantarito – a small hand-made clay cup from Mexico!

Then for drinks, I would check out:

Bakan again – just go for their drinks.
BOHO Miami – sporadically they burn this Frankincense resin that makes the whole place smell amazing
The Sylvester – Has this granny decor I just want to bring home!
E11even – late night. and not really for drinks…but a lot of fun!

Who else deserves some credit and recognition?
My best friend and co-creator Nikolina Fridman is someone I simply could not have founded Stockhomed without. She has been behind the scenes for way too long doing front-end design. Nikolina has a 10 year + experience in form, shape and coloring and I am convinced that she will create and design some gorgeous, yet sustainable pieces and help Stockhomed get one step closer to make sustainability economically profitable.

With a Hawaii residency, Nikolina knows how to create that natural earthy look to things and I find myself always impressed by her sense of style and how trendy she always keep everything around her.

Website: stockhomed.com

Instagram: https://www.instagram.com/stockhomed/ and https://www.instagram.com/simoneelderot/

Linkedin: https://www.linkedin.com/in/simoneelderot/

Twitter: https://twitter.com/stockhomed

Facebook: https://www.facebook.com/stockhomed/

Other: TikTok: https://www.tiktok.com/@stockhomed Pinterest: https://www.pinterest.com/stockhomed/_created/

Image Credits

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