We had the good fortune of connecting with Stephanie Theis Fajardo and we’ve shared our conversation below.
Hi Stephanie, what role has risk played in your life or career?
What’s life without taking risks? There is obviously a fine line between calculated risk and recklessness, however, my most rewarding moments that are tied to personal and professional growth, all involved a certain degree of risk.
Swipe and Scroll was created from a deep-rooted desire to take a leap and explore the possibilities outside the boundaries of an institutionalized office culture. I was quite comfortable at my previous role, however, as time progressed I found myself feeling bored at times. If you have the entrepreneurial bug, you know you can fake it for some time, play by the rules, paint inside the lines, but that itch to create something outside the box, to purposefully draw outside the lines – it always comes back. It’s just a matter of time, so if you are contemplating any sort of risk taking, my advice is to take a very honest look at one’s talents, strengths, and weaknesses before making a decision. I’m a proponent of taking risks but for the most part these should be calculated risks. Imagine jumping into the abyss, eyes closed, and hoping for the best, well – to me that sounds like you might just end up falling really hard, however, if you jump into the abyss roped in, and flashlight in hand, then you might discover a world worth seeing.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Swipe and Scroll is a next-gen digital marketing agency. We are driven by the desire to tell great stories for the people and brands we work with. My sweet spot is balancing the creative with an analytical outlook. Starting this business has been pretty organic, we operate a bit like Uber, if someone wants to work they can decide in what capacity and how much they are willing to invest themselves. I don’t believe in 5-9 jobs necessarily, at least not in my industry. The year 2020, caused a cataclysmic shift on so many different levels, but on a purely sociological level, the world changed, so why should we expect people to return to the “old normal” when everything else has shifted? So I made a very conscious decision that Swipe and Scroll would allow all team members flexibility, it’s about getting things done in the most efficient way possible, with the understanding that most people work differently when it comes to pace, creativity and organization.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Breakfast: my house lol Lunch: Mandolin or Makoto
Happy Hour: Uchi Miami or MC Kitchen
Dinner: Casa Tua (Miami Beach), Leku
Drinks: The Standard Hotel, Jaguar Sun, or Four Season Surfside
Workout: The Pilates Place, I also love Soho House’ Beach bootcamps
Shopping: Miami Design District
Others: SuperBlue immersive art experience, beach walks, padel (tennis), visiting nurseries in Homestead
Who else deserves some credit and recognition?
My shoutout goes out to my family and friends, who have been incredibly supportive of all my endeavors. But I’m also thankful for all the hard lessons along the way… they are tough and not exactly pleasant, but they force you to look at yourself in such a profound way that it’s an undeniable part of my growth and with that comes success.