We had the good fortune of connecting with The Underground Miami and we’ve shared our conversation below.
Hi The Underground, what is the most important factor behind your success?
We believe that the most important factor behind our success with our platform, The Underground Miami, is the community. Before creating The Underground, we have been supporting the local Miami music scene for a long time. We would attend events and actively promote the bands that we fell in love with. Through this community we were inspired to create a platform that would continue to encourage the assembly of local music-lovers while promoting the music scene. The overpowering sense of community has motivated us to grow as a platform hosting events for the community by two proud members of the collective people.
Let’s talk shop? Tell us more about your career, what can you share with our community?
We are The Underground Miami, an online platform that supports local Miami musicians. Together we, Mia Rodriguez and Amy Riumbau, have expanded our platform to conduct interviews with local artists and host livestreams with the purpose of illuminating the local scene. Something that sets our platform apart is that we are local visual artists. We design our own flyers, promotions, logos and merchandise. Through our own perspective as local artists, we understand not only how to promote the local scene but how to connect with this generation of creatives like ourselves. We are proud of bringing the community together through our livestreams despite the difficult times we are living in with COVID-19. So far it’s been difficult to expand our platform due to the restrictions of online connection, however with the undying support of the local community it has been easy to see past the hardships and continue to grow. We consider ourselves influencers to our audience in that we hope to inspire others to create programs/platforms like ourselves to support creatives in their local community.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Being best friends ourselves, we constantly find ourselves going to local shops, restaurants and creative spaces. We love to visit the many local music shops such as Sweat Records, where we always stumble upon new local artists. We also love visiting small and large art galleries such as The Margulies Collection at the Warehouse, The Rubell Museum and the Pérez Art Museum Miami. In different circumstances, before COVID-19, we would be on the look out for venues hosting local musicians. The most exiting thing in Miami for us both, is the lively community present wherever you go.
Who else deserves some credit and recognition?
The Underground Miami would be nothing without the amazing musicians that inspired us to create the platform in the first place. Being fans of the local scene ourselves, we recognize the community and musicians to be a large part of our success as a platform. We also want to thank all our supporters including our friends and family for showing so much love and encouragement for what we do. We are very grateful for the community that has grown alongside The Underground Miami.
Other: firstname.lastname@example.org Amy Riumbau, 786-608-5506 Mia Rodriguez, 786-521-6966
Humberto “El Gato” Rodriguez, Guitars: Courtesy of Gibson Guitars