We had the good fortune of connecting with Tianna Osbourne and we’ve shared our conversation below.
Hi Tianna, why did you decide to pursue a creative path?
I’ve been dibbling and dabbling in creative interests from songwriting to painting to making paper mache sculptures since a child, so pursuing a creative career was pretty much inevitable for me. Growing up I attended a very prestigious stem base middle and high school, unfortunately both schools did not have any creative programs for any of my interests. So I was pretty much programmed to just focus on mathematical and scientific careers and as schooling became more of a burden, I rarely had time to focus on my creative outlets. Excelling in my studies was never an issue but once I started to spend less time on what I want to do and more time on school, feelings of anxiety and depression began to pile up. My junior year of high school was the breaking point, luckily for me I had an epiphany and realized that I could not keep pushing my passions to the bottom of my priority list. I began to leave school early and skip my afterschool programs to rush home and upcycle old clothes of mine. The COVID-19 pandemic hit during my senior year which resulted in my school closing down and a whole lotta free time for me to work on some new designs while quarantined. Just after a few weeks of being in my element and designing, my mental health issues didn’t fully disappear but they drastically decreased. From then on I knew I would spend the rest of my life investing in myself and building my clothing brand. As cliche as it sounds, working a corporate job or using my time to fulfill someone else’s dreams was just not meant for me. To make a long story short, expressing my creativity through my clothing brand is the only thing that truly gives me the sense of fulfillment that every living person so badly craves, which is why I chose to pursue a creative career!
Let’s talk shop? Tell us more about your career, what can you share with our community?
The main thing that truly sets my clothing apart from other clothing brands is the creativity and detail that is put into each piece. Every single piece of clothing is designed and handmade solely by me. Pieces can take up to five hours to complete and as a cut & sew designer I pay attention to every single detail. I dot all my i’s and cross all my t’s multiple times before releasing a new product or shipping out an order. Out of everything I’ve designed, I’m most proud of my recent “001 Denim Project” collection. Everything from that collection is composed of eco-friendly fabric that I’ve sourced overseas and the jeans truly fit like a charm. I’m most excited for my new fall/winter collection because I’ll be challenging myself by making puffer jackets and vests, something I’ve never done before.
Getting to where I’m at today professionally was anything but easy, although I still have a long way to go, I’m proud of my progress. The biggest challenges have been just learning how to successfully run and market an e-commerce clothing brand. Although everyone in my Immediate family are entrepreneurs as well, I couldn’t really learn much from them because we’re all in different industries. Luckily for me, we’re in the 21st century where you can learn anything from the endless information portal known as the internet, so overcoming such hardships were relatively easy once I began to do my research and tackle each problem one by one. I’m pretty sure everyone has heard this before but staying consistent is the biggest takeaway I’ve learned from my experiences thus far. Comparing where I was at last year and where I’m at today really just further enforces that consistency is the only way to grow or learn, without that you’re not going to make much progress. Consistency throughout the hardest times is what truly elevated my brand.
I would love for the world to know my brand is my child. Saying I put blood, sweat, and tears into my work is an understatement. Everything I’ve made is made from a place of love, and my ultimate goal is to create timeless fashion that is loved amongst the masses.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting my area I’d take them to a few places. New York City has some of the best activities and food spots in the world. First, we’d Visit Greenpoint to go to Scattered kinds rug tufting workshop where we’d spend the whole day Designing and creating our own rugs from scratch. The next stop on our list would be Obao in Hell’s Kitchen for the best steam dumplings and drunken noodles in the city. After that, we’d probably go to either Queens brewery for a night out or head to Escape Room Nyc to Play one of their hour-long interactive games where we’d try to beat the clock and escape by solving a series of puzzles. On their last day here, we’d probably stay in the Wakefield area of the Bronx near me, get some Jamaican food and visit a car meet or two to see some of my other friends.
Who else deserves some credit and recognition?
It’s common sense that everyone needs a little help to make it where they want to be. No one truly walks their path alone, there’s always someone behind them, rooting for them along the way. So my shout-out goes to someone who is always there to help, Marc Anthony, also known as @marcmerchnt. Marc is more than just one of my best friends, he’s my muse, my brother from another mother, and the best photographer I know. Along with creating content for my clothing brand, he’s also worked with some of my favorites like Bstroy and Raging Angels. His work truly speaks for itself, every new picture of his I see truly takes my breath away and leaves me awaiting his next project.
Other: TikTok: @bytiannaosbourne