We had the good fortune of connecting with Tiffany Gonzalez and we’ve shared our conversation below.
Hi Tiffany , we’d love to hear about how you approach risk and risk-taking
Risk has inspired me throughout my whole life inspired by my fathers trip from Cuba on a Raft. I have always held the feeling of uncertainty he must have had taking off at night leaving your home and family to start a brand new life alone. The uncertainty of the amount of days he would be at sea before he made land fall, if ever. I have kept this mindset with me throughout my life and it has pushed me to risk more, to believe in myself. One of the scariest moments in my life was when i lost my job, I was at a crossroads as a CPA. Should I join a large firm or bet on myself. I bet on myself at that moment and it has been the best decision of my life. Much like the decision my father took to leave everything behind on that island. Starting my firm over 6 years ago has changed my life and given me a new world of opportunity. Allowing me to work with business owners in all different types of industries I provide them the numbers that allow them to make the right financial choices to changes their lives.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I have gotten where I am today from good old fashion hard work and dedication. It sounds Cliche’ but its really the truth. As a CPA life is governed by deadlines and as my business has grown. I have had more client deadlines to meet so working nights and weekends has been critical to my success. As we have grown I have hired and created systems help me from working “In” my business which now allows me to work “On” my business. The hours of work are still there just are spent wearing a different hat. What I think sets me a part from other CPA’s is my business sense. My business has a primary focus of bookkeeping for small businesses and that has allowed me to work directly with entrepreneurs of all industries. The knowledge I have gained from them has been invaluable to me. The value of owning the commercial space your business is in what something I learned early in my business and I made it a goal of mine. This year (year 5) we had the grand opening of our headquarters that we had bought and remodeled. It was a really proud moment for me.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If i was to take a friend out for drinks i would take them to Wynwood on a saturday night to visit multiple places at once. Some of my favorite places to go are 1800 Lucky, El Patio, and Wynwood Tavern. For Dinner in Wynwood I love Charlies Vegan Tacos! A day in Brickell we would head to Brickell City center to see all the shops as well as eat and drink. I love to eat at Pubbelly Sushi and Casa Tua.
Who else deserves some credit and recognition?
I would like to shout out my support system that has been with me from the beginning of my career. Starting with my now husband who was just my boyfriend of a few months but he believed in me and told me I could do it. His support, encouragement and network helped me generate clients at the start of my business that i am lucky to still have today. My sister has also been there for me many days. Being a business owner is tough and sometimes you need someone to just listen to your troubles. She has always been there for me and even done more. I have hired her to be my HR department and has supported me by finding the right team to help me grow my business.
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