We had the good fortune of connecting with Veronica and we’ve shared our conversation below.
Hi Veronica, how do you think about risk?
Risk is necessary – with anything in life. The key is determining your own comfort level with it. It’s taken me some time, but I’ve realized that all great things that have happened with my business have come from taking a risk. I started Rainbowlicious Deelites in October 2020 – a day after the company I was working for closed due to the pandemic. Almost instantly I was convinced to take a bet on myself, and offer for sale what so many had told me I had a talent for – baking and desserts. We initially started in that holiday season with a limited menu of rum cakes and crema de vie. During spring of the following year, I took another risk, expanding to include cookie decorating. An art form in of itself, requiring not just baking skills but developing an entire other skill set, it’s been a great boost to the business. Additionally, it’s made me realize I’m much more creative than I once thought. Clients have also helped me take risks – by requesting custom cakes, pushing me out of my comfort zone. It’s exciting now to ponder the next risk Rainbowlicious Deelites will take!
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
This small home bakery was started in the height of the COVID-19 pandemic.
While it hasn’t been easy from the beginning and eventually managing a full-time job as well as pursuing my master’s degree while running Rainbowlicious Deelites, it’s been so fulfilling, I wouldn’t change a thing!
I’ve learned to believe in myself and my creativity. I’ve learned to allow others to push me out of my comfort zone. And I’ve learned the value of the handmade custom treats I create. I want the world to know Rainbowlicious Deelites is here to turn your dessert dreams into reality.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
It’s been so long since I really went out and enjoyed Miami – I could use an itinerary myself! Between school, work, and the business, I’ve been working on finding a good work/life balance. That being said, Lagniappe is always a favorite – live music, good food and wine. Also, would love to check out more of Downtown / Brickell – so many new places to discover there these days.
Who else deserves some credit and recognition?
My mom! She is the original dreamer of Rainbowlicious Deelites and the recipes we started with were passed down from her. Also all of our beautifully decorated boxes are created by her. She adds the final special touch to all of our treats!