We had the good fortune of connecting with Yohanna Law and we’ve shared our conversation below.
Hi Yohanna, where are your from? We’d love to hear about how your background has played a role in who you are today?
I’m originally from Rio de Janeiro, Brazil. I moved to south Florida when I was 10 and it was a complete shift in culture and circumstances. My parents didn’t have much, but what they had here stretched far more than what they had in Brazil. It opened my eyes to the incredible blessing I had been given — moving here meant having more resources and opportunities and this is something that stuck with me as I grew older and eventually started my business. What I do isn’t something I will ever retire from. Whether I’m designing to express myself or in my career, it’s a passion I won’t ever give up on. Much like my upbringing, I see this as something that has its ups and downs. The highs are amazing, but the lows are pretty discouraging and there are times where I feel like giving up. However, I remember the sacrifices and every hurdle that led to this moment and I feel like giving up on my passion is essentially giving up on myself, and I can’t do that. I’m very grateful for my journey because it taught me resilience and perseverance — two things that, to me, are essential in making it in life.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My love for design started back in high school when I was obsessed with coding and designing my MySpace page. I’m sure so many of my fellow designers can relate to this! I went to school for design, but it wasn’t until I started freelancing that I really learned about making money through art. I did so many conceptual projects in college, but that was it. I don’t feel it really prepared me for much. After graduate school, I started picking up more work but not enough to really feel like I was building my business. I worked full time and I think that took up most of my schedule. Once I had my son, I decided to really give my business my all and went full time! Nothing about that was easy. I had to accept that failure is a part of success and I needed to experience it if I was going to attain the goals I set for myself. I’m constantly surrounding myself with designers who are better than me *virtually* and learning from them, I research everything every day, and just work at getting better. I’m proud of my work ethic and refusal to quit, no matter what. My brand is my story — where I come from, who I am, my family, and my values — I do my best to keep everything authentic and upfront. I want each client to leave me feeling confident in their business and I hope to always elevate their brand through my work.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I absolutely love living in Orlando, FL because there are so many cool places I can take someone from out of town to. And, honestly, sometimes even people who live here are surprised by some of the places I suggest. The city is so big, it’s almost impossible to know every spot. If a friend visited here for a day, I would probably start them out at my favorite coffee shop downtown called Craft & Common — they’re hands down the best! Then, we could visit a museum or garden in the nearby areas (there are quite a few to choose from). After that, it’s lunch time! I would take my friend to Lake Nona to eat at Canvas; they’re easily one of my favorite places and everything is so fresh. Once we’re done eating, we can hang out at Drive Shack and play golf! At night, we’d have the best time at Boxi Park — food, drinks, entertainment all in one outdoor spot. It’s safe during these crazy times and so much fun.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to give all recognition to God and my faith. Without Him, I’d literally be nowhere (I’m sure of this). Throughout my life, I’ve experienced things that I believe so many people will never experience and I know that I got through those things because of God. He deserves all the credit and recognition in my story, as He is the author of it! Of course, my family plays an integral role is who I am and how I got to where I am today. I’m so thankful that I have this incredible support system and I know I can always call on them when I need anything at all.
Main photo: William E. Royster III @wroysteriii