Megan Joseph | Creator & Founder of Cured Heart Candles & Home Essentials.

We had the good fortune of connecting with Megan Joseph and we’ve shared our conversation below.

Hi Megan, we’d love to hear more about how you thought about starting your own business?
The meaning behind the brand, Cured Heart Candles comes from a broken heart. The loss of a loved one and my healing journey. It all came to me in a clear vision like a vivid dream. I heard her voice telling me it was all going to be okay and that I had to find my peace.

I always knew I was meant to be a creator but never did I think I would find my passion due to losing someone I loved dearly.

In early 2021 my sweet grandmother passed away suddenly. This of course broke my heart into pieces. I found myself praying for her with candles around and suddenly it clicked. Being around candles and a calm environment brought me so much peace. Why not share this journey with others and possibly help someone else going through the same heartbreak?

Through this realization, Cured Heart Candles was born. I always knew I was meant to be a creator and I’ve always had a crafty mind. Making candles has been such an amazing pathway to healing but it also allows me to be endlessly creative.

I have a background in Culinary Arts which has been a great resource for my candle making journey. It’s truly an art form and it requires lots of time, practice and patience. Lots and lots of patience!

This creative outlet has slowly turned into a business when my home started being covered in candles! With the occasional help from my two children who are now ages five and six, my supportive husband and family, I’ve created a brand that is simply meant to help others find their peace.

Our motto is just that, Cured Heart Candles…Discover your peace.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Starting this journey into becoming a small business owner has been a roller coaster! I started by simply experimenting with many different elements in the candle making world until I found what ingredients worked for me. I also wanted to find ingredients that would be a healthier alternative to the traditional candles and wax melts found in most stores today.

I’ve had plenty of trial and errors, lots of practice and many many hours have been dedicated into my craft. I discovered the love for soy wax and coconut soy wax since I began making candles. These types of waxes are generally a more natural option in candle making. I also wanted to ensure my products were not made with toxins, lots of chemicals or hazardous materials.
I’ve learned that people who suffer from asthma or have allergies cannot be around candles made with paraffin. This is somewhat of a controversial topic as there are lots of candle makers out there who agree and disagree. Nevertheless, I’ve researched for over two years on the differences in wax, colorants and fragrances. This experience has allowed me to rule out “bad wax” and choose what I believe to be one of the best and most natural wax for my brand.

Since I’ve launched my brand, I’ve had over 500 customers attest that my candles, wax melts and other products have not effected their asthma, allergies or overall breathing in their space. To me, that says a lot!

I personally suffer from both conditions and as a candle maker, I have loved using my own creations in my home around my loved ones.

Now that I have this knowledge, I was inspired to teach others this art of candle making. I have been able to secure three wholesale clients in the past year and I’ve taught several clients how to make candles. This has been helpful to me as a business owner as I’m able to network and grow my company far beyond a hobby.

I began hosting and attending vendor events in 2022 which is a big part of the small business community. It’s been a great way to get my brand out there and seen by thousands. There are some challenges as I’m not only a candle maker but a marketing director, web designer, photographer, sales manager, package designer, etc.! Having a small business has definitely taught me that you can do more than you think. With practice and research, I’m able to keep going and never stop working for my goals. I see my brand reaching new heights by the end of this 2023 year.

I want the world to know that you’re not alone in your grief journey. I want the world to know my brand is not just about candles, it’s about finding what makes you happy. How to Discover your peace in a serene and calming way. What better way to be at peace than by lighting a candle and relaxing? Everyone deserves to find peace.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Being raised in Florida my idea of a good time is relaxing by a pool or beach with good food, drinks and taking in all the scenery. The smells of the ocean, the sounds of the waves and music playing in the background is definitely my vibe. Our great state has such amazing ocean views especially in South Florida!

When friends or family visit me we tend to spend a lot of time together cooking and sharing moments lakeside. I like to share the hidden gems of the city with friends who don’t get to see the ocean as often as I do.

Ft. Lauderdale and Hollywood beach are definitely my top choices for beach days and even dining by the water. There are some truly amazing rooftop lounges in Ft. Lauderdale that can take anyone’s breath away. Of course there’s always live Dj’s, happy hours and pool parties galore!

On the flip side, since I have two small children I like to involve them in our activities. Going to museums and petting zoos are also a good time for the whole family. There’s several museums in the South Florida area that are educational for the kids yet fun for everyone.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate my Shoutout to my beloved grandmother, Petra or Abuela as I called her. I know she has been watching over me as I grow this brand into the best candle and home decor company in the world! I have big dreams and plans for Cured Heart Candles and I owe it all to the love she has given me. Her memory lives on through this brand and I can only hope I can capture her spirit in the most loving way possible by sharing my creative products with everyone.

As a side note, I’d like to also Shoutout my husband, mother, father, brother and sister in law for always supporting my dreams.

Instagram: @curedheartcandles

Facebook: Cured Heart Candles

Other: Contact our team here: Curedheartcandles@gmail.com

Image Credits
Megan Joseph