We had the good fortune of connecting with Noa Galler and we’ve shared our conversation below.
Hi Noa, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
The common consumer doesn’t think about the entire process of production and what does it take from a small business, especially in the fashion industry. The process is long, with varieties of difficulties along the way, from fabric manufacture across the sea, shipping costs that are constantly rising, innovating thinking about the next big thing, creating trends, keeping with local production, especially during COVID-19, trying to create work for our local manufacturers to support our small industry here in Israel.
During COVID-19’s first lockdown, we got huge support from our customers that wanted to encourage the local economy, I delivered the orders by myself, meeting the customers face to face during that difficult times for everyone.
My business is a one-woman show. From design to marketing, the entire process is me, there are many costs along the way and many problems to solve. The challenges are in every step of the way, and the final consumer gets the final product without considering the difficulties along the way.
My business is all about sustainable manufacturing, using natural and quality fabrics, trendy yet timeless pieces that fit many sizes and body types.
To maintain a small successful business for a long period of time mainly on my own, takes a toll on myself and my family, trying to make everything works and be in sync, it’s not an easy job. To be in touch with factories in Italy, sewing workshops in Tel Aviv, boutiques owners that sell my collections, an online store to manage and operate, and many bureaucracies on the way. The work and the process are endless and exciting, every new collection and every new piece is exactly like the first time, and the uncertainty of what’s to come is scary and thrilling at the same time.
Let’s talk shop? Tell us more about your career, what can you share with our community?
every time I design a new piece, a new pattern, I think about my customers. what would be the softest fabric, the exact cut that will complement various types of bodies, without compromising my unique esthetics. I do what I do with love, passion, and excitement like it’s my first collection every time.
one of the things that excite me the most is customers that keep coming back and are excited for themselves about what’s coming next, customers that became part of the family, by my side for many years.
obviously, there’s a lot of challenges along the way, being an independent designer has its difficulties in many ways, but I can say with confidence that what helped me on the way to success is my family and my partner, that have supported me every step of the way.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
For me, Tel Aviv is one of the best cities in the world for many reasons. It has amazing art, the culture that is happening all around the city all year round. Tel Aviv Museum of Art has great exhibitions, permanent and changing, It has Yayoi Kusama currently presenting a brilliant one.
An amazing and diverse food scene, from authentic local food, easy and casual street food, farm-to-table chef restaurants, to high-level restaurants.
And of course, the beach (!!!) with the hot weather here in Israel, for a morning walk on the beach with my dog, or weekend hangs with my kids and friends.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
when I first started my business, I chose to work only with people that I love, appreciate, and respect. I searched for the best match for me and for my business, people who are going to be by my side for many years to come. one of the most important things that I was looking for is fair trade manufacture, I wanted to make sure that every woman and man taking part in the creating process are getting well paid and good working conditions, the process isn’t less important than the outcome.
I understood very early that in order to create a successful small business from scratch it needs to be sustainable, every step of the way, focusing on local manufacture, slow fashion process, and timeless pieces.
the partners I chose when I started are still working with me and they deserve the credit as much as myself,
from the sewing workshops, marketing team, graphic designer, and several more very talented people, it’s definitely teamwork to make the magic happen.
Self-photo by: Rotem Lebel Look book photos by: Liron Weissman