Never give up. It’s advice that is thrown around daily – but is it always right? We asked some folks we admire about their thoughts around how to know when to give up and when to keep trying

Tianna Cerrito | Owner & Founder of The Pink Bungalow Boutique

As an entrepreneur, especially in the beginning stages, the idea of giving up inevitably crosses your mind. You can spend an entire year putting so much time and effort into your small business, only to break even. At that point you have to ask yourself, “would I have rather not had my small business and made the same amount of money with much less effort?” This question has popped into my mind several times but the answer is always “no”. The Pink Bungalow adds tremendous value to my life even though in the beginning it may not have had much financial value. It fulfills my life in different ways than money alone. That is how I know to not give up. My life wouldn’t be the same without my small business. Read more>>

Koffi Singleton | owner of Koffi’s Jello Bar

In business you have to trust the process. The first 3 years in business is the absolute hardest in most cases you spend more money & barely see a profit. But as long as you have a clientele & it continues to grow through word of mouth. that is the very reason why you should never give up. Read more>>

Nagib Aboud | Mortgage Loan Officer

My confidence. Despite the hurdles in my business and all that obstacles that I had to overcome, I never doubted myself not even 1%. At my worst, I was 100% confident of where I was going and what the end result is going to be knowing that I would work the hardest and give it my all. Read more>>