We had the good fortune of connecting with Pipe Yanguas and we’ve shared our conversation below.
Hi Pipe, can you walk us through the thought-process of starting your business?
I graduated cum laude from business school and had been working for two years at a real estate company when I remember pausing when I was asked if I was happy in my current job and if I saw myself making a career out of it. Up until that point, I had conveniently chosen both my studies and work without putting my heart into the decision making. The question made me start meticulously thinking about my work life and my future, realizing that I was just working like a robot without a passion. After carefully analyzing my interests, I decided to pursue a completely different and more creative professional path: photography. I completed a three-year photography course while simultaneously working on my business plan. Since that moment, I have created the best ten years, working in what I am most passionate about.
Alright, so let’s move onto what keeps you busy professionally?
My work focuses in capturing your day to day passions and excitements; like you playing the guitar, painting, cooking, dancing, engaging with your children in the pool, bathing your baby in the tub, taking your dog for a park stroll, reading a book in your hammock, sunbathing, etc. I would photograph you at least once a year for the rest of your life and compile your images from every photoshoot into a book that I proudly call your PHOTObiography. It is a personalized coffee table book that grows over time, year after year, portraying your story, your growth, your moments, alone or with your significant other and loved ones. I would not say it was an easy process, but I wouldn’t consider it to have been a hard one either and this is because I always made the best of every situation along the way. I see my professional path as a never ending ladder; as long as my passion is constantly fueled and I am consistent with my quality of work, then I can keep growing and take a step up that ladder. One of the biggest challenges was to create a need for something that wasn’t there before. People mainly hired photographers for special occasions like weddings, birthdays, baptisms, graduations, parties, to name a few but my work stays away from such events. I always put my full heart into my work and I am proud to still be able to be inspired on a daily basis; I encourage people to be themselves, to be free in the moment, to be silly, to be authentic. My camera then snaps these moments and freezes them in time. Photoshoot after photoshoot, when you have the book in your hands, you will see how it holds and cherishes so many happy memories. Every time I create a PHOTObiography book for any client, I get super excited as if it were for me. At the end of the day, I see my clients as family and it brings me great joy to provide them with all these happy memories to keep their hearts warm at any point in time.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
-A visit to the PAMM, Frost Museum, Vizcaya gardens, ICA, The Bass -Beach in Sunny Isles or Halouver -A walk around Wynwood, Design District, Calle Ocho and Lincoln Rd -Biking or rollerblading around South Beach, Ocean Drive, South Pointe Park -Eating at Ceviche105 Lincoln Rd, Pubbelly Sushi Purdy Ave, Miami Juice, Cecconi’s, Matador, Los Fuegos, Shokudo, Chotto Matte, Mandolin, KYU, Drunken Dragon -Drinks at Soho House, Broken Shaker, Bay Club, Faena Living Room -Sunset drinks at The Standard -Bowling and Ice Skating at the Edition Hotel -Party at Bodega, Do not sit on the Furniture -Salsa Dancing Thursdays at Neme Gastrobar and Ball & Chain
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there a person, group, organization, book, etc that you want to dedicate your shoutout to? Who else deserves a little credit and recognition in your story?
My father. He always encouraged me to pursue my passion and make a flourishing business out of it. His extensive professional knowledge and experience helped shape my business model and guide it in the right direction to where it is today.
All images by Pipe Yanguas