Our city is home to so many incredible businesses and so we asked the founders how they came up with the ideas for their businesses and have shared their responses below.

The Brandmark Group | A Lifetime Logo for Your Brand

Logo design is a very well-known area in graphic design. However, most designers that design logos do other things too, like social media post templates, packaging, branding, pattern design, etc., as complements. We don’t. The innovativeness of our concept comes from our hyperspecialization in logo design. The idea was born from two main problems (we believe) brands face today: 1. the large amount of non-professional logo designers that give brands a poor image; and 2. the great need brands have today to be memorable, simple, functional and aesthetic in their logo. Read more>>

Jose Soto | Owner | Creative Director

Well, I’ve been teaching for a long time I was always a team captain or choreographer in high school, and after I graduated, I became a Coach and choreographer for Supremacy Dance Team at Flagler Palm Coast High School. Then about 9 years ago something happened, I got an amazing opportunity to work for a local dance studio. That opportunity changed my life. I can honestly say that I learned so much working with some amazing people even with the change of ownership. It solidified that I was on the right path. Read more>>

Gonzalo Fernandez | Owner POPECO LLC

I was born in a magic place called San Martin de Los Andes, in the south of the world. we are owned of many world’s Icons and one of these is the culinary art. And I thought it should be shared with all world. Read more>>

Emilia Gabriela Enser | Small Business Owner

I’ve always been creative and I like personalizing everything. I’m a detail oriented person and I believe the beauty in life is in the smallest things. I like to inspire others and to spread good vibes. I like everything colorful and vibrant. I’ve been designing colorful hearts with words inside since I was a teenager and my forever dream was to one day have my own clothing brand with my designs. During the pandemic I decided to try to fulfill my dream. Read more>>

Reagan Rothe | Creator, Owner of Black Rose Writing

As a fellow author, I had a strong passion for writing and for aspiring authors, and through my experiences, I wanted to create a business that helped fellow writers. I wanted to take the positives from my publishing experiences and then figure out how to improve the negatives, creating a more personable – family like – and direct publishing journey for authors. Initially, I wasn’t sure if I wanted Black Rose Writing to be an agency, editing service, or book publisher. Once I understood the business models of each, and realized the conflict in interest between them, I decided to publish deserving writers. Read more>>

Petra Jurova | Owner of AURA Soy Candles

The gradual orientation of crafting eco-friendly products has become the stepping stone toward a more sustainable development of our planet. With this in mind, I have been searching for ways to introduce a product that will bring people joy while being mindful of their health as well as the environment. Personally, I am a huge fan on candles and I found myself not satisfied with the choices offered to us in stores. If you truly look into what regular candles are made of and what you are breathing, you will not be happy about it. And, of course, the same harmful chemicals that we are breathing are being released into the environment. Read more>>