We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Ernesto Guerrero | Entrepreneur

I have 3 values that for me are the key for a business to be successful: Principles, Beliefs and Standards of Behavior. If a business has good values not only helps entrepreneurs focus on the specific steps necessary for them to make business ideas succeed, but it also helps them to achieve short and long term objetives. Read more>>

Anthony Zapata | Marketer & Food Enthusiast

Honesty and hard-working are two of the most important principles and values that one can possess. They are essential for personal and professional growth, as well as for building strong relationships with others. Read more>>

Brandon Meneses | Luxury Real Estate Advisor

I value having a growth mindset the most. I truly believe it is key to grow in order to succeed in any endeavor. The ability to adapt is a requirement when climbing up to achieve a goal. I realized this early on in my life at 17 years old when I just started working in real estate. I was surrounded by top agents on a daily basis. Read more>>