We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Krystal Queen | Fashion designer & Cosmetology Instructor

I choose integrity because it is a principle that can be seen in every area of your life. When you choose integrity you make the conscious decision to consistently do what is right. An individual who values integrity in my opinion is honest, accountable, loyal and they possess a level of self confidence not seen in most people. As a business owner valuing integrity helps you to stay true to not only yourself but your most valued customers. A small word with big value. Read more>>

Ailea Lopez | Destination Photographer

Love and Serve were words my mentors taught me and I’ve kept in mind with each and every one of my clients. Being in the service industry can be challenging but always keeping this principle in mind has helped me to shower my clients with as much love as I can and it comes through in their photos. When you feel loved you feel beautiful and that’s what I want for all my clients. Read more>>

Tonia Dixon | LPC-CDBT behavior health, counseling, and consulting

The value that matters most to me is Shakespeare to thine own self be true This is valuable because this philosophy keeps us connected with ourselves. Connection with ourselves is so important it keeps us grounded, it keeps us intentional about what we need and it keeps us knowing our direction. Lately, we seem to hear the word authenticity more often this philosophy is the beginning of authenticity.. Read more>>