We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Scott Webb | President of Kolter Hospitality

I value honesty and loyalty most of all in the hospitality world. This is key for both management and our team members. We must first earn their trust and loyalty. We do this by helping them grow, being able to come to us with problems regardless if they are professional or personal. When your employees know that you have their back, they will give you their loyalty and you will have a long-term, committed team that really works together as a family. Ultimately, when this happens it is our customers who benefit the most from experiencing a positive work environment. Read more>>

Maegan Burke | Chief Educator at Life Maed Easy

Impact over income has become my mantra over the past year. I created and unveiled my business during a global pandemic and managed to pay my rent with the income. This is an amazing feat, but most important to me is the DMs and emails that I get from people letting me know how much I’ve helped them grow, love themselves more, get a bit more selfish and protect their future selves. I now apply that mantra to everything. For example, I have less than 2K IG followers, but my engagement is UNREAL. I get sometimes 50+ DMs per day of genuine conversation from humans that I’ve never even met and if that’s not love, I don’t know what is. Read more>>

Juixe | Music artist & Entrepreneur

Loyalty is the principle that matters the most to me. Loyalty means that no matter what may happen I can always rely on that person. Knowing that you won’t fold on me is something that can be appreciated forever and it will always be remembered. Loyalty is something that is very rare these days and very hard to come due to people having their own priorities and motives for life. Read more>>