We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Nikki Spoelstra | Founder and Host of The Know with Nikki Spo

Authenticity is the principle that matters most to me in life and in business. I’ve spent so many years of my life trying to live up to some elusive societal standard of what I should be or do. When I started to really reflect on what I wanted my life to feel like, look like, and be about… I was able to start making small changes to live in a way that is most in line with what I believe is my soul purpose. Today, every choice I make has to pass the authenticity test. Does it feel right and good in my heart? Does it align with my core values? Does this choice represent who I am today? Read more>>

Brandy Stephens | Natural Hair Stylist & Owner of True Beauty Salon

I must say that this is a hard one. But, I’d say that the value or principle which matters most to me is integrity. I define Integrity as ” Doing the Right Thing, Even When No one is Looking”. I believe that it is ALWAYS, Right to do the Right Thing. Integrity is the cornerstone of True Beauty Salon. We strive in being honest with our guests and giving them a pleasant experience Every time. Read more>>

Nory Aronfeld | MUSIC ARTIST

AUTHENTICIY. When it comes to this album, I know every beat and lyric to be original. Every song was created from moments of inspiration and exploration, and each experience was unique and impactful. Read more>>