We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are.  Without values and principles to guide you, making decisions can seem impossibly difficult.  Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Alan Gabay | Real Estate Broker Associate

Being honest to myself and the people in my life. When I was growing up the most important lesson that I learned from my parents was to be truthful. Even when I did something wrong and knew I would be punished for it, they always said that being honest and understanding why it was wrong, would make me a better person. As an adult I took that lesson with me and realized that being honest to the people I interact with, in both my personal and business lives, would always leave people with a very positive impression of who I am. Read more>>

Ashley Mock | Loan Officer/Mortgage

The most important values that are most important to me is to have compassion towards others and show the upmost integrity. Have an open mind to discuss important topics with someone who may disagree AND be loyal to yourself and to others. Everyone who truly knows me would say I am a loyal friend, wife, sister and daughter. I would do ANYTHING for my loved ones! Having strong values has always been important because they have helped me to grow and develop into who I am today. My parents raised my sister and I to never judge anyone or anything and to treat individuals as equally as possible, without regard to race, culture, or ethnicity. I thank my parents for instilling this into me at a young age. Everyday I am making sure I instill these same values into our sweet little daughter. Read more>>

Adriana Salinas | Certified Pro Landscape Designer

The value of integrity of our word in this industry is very important to me. It’s my opinion that some of the contracting businesses in Miami seem to lack the importance of coming through for the customer and actually showing up and completing the job you were hired to do. Read more>>

Keri Davis | Owner

The value or principle that matters the most to me is consistency. Starting a business and gaining customers doesn’t happen overnight. It takes a lot of patience, self-motivation and consistency. When starting a business I’ve learned that you have to work at it everyday, This could be done by updating your business website, or creating contact for either a blog or Instagram post. Everyday you have to work towards the goal that you’ve created for yourself. Read more>>

Sandra Grace | Hairstylist

Kindness is about being friendly, polite and considerate to each client, other artists and yourself. Being kind involves the willingness to celebrate and give attention to someone else. Which is what a stylists main focus should always be when it comes to a client. It is also about giving honest feedback that is helpful to the other person, like suggesting a new style or look. Kindness, includes acting and speaking in a compassionate way to others and yourself. That kindness helps to build relationships with clients behind the chair & is the life line to loyalty. Read more>>