We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Evan Kessler | Florida Realtor

Honesty and integrity are two principles that matter most to me, both in life and in business. They’ve always been at the core of who I am. Just as you’d expect a financial advisor to guide you with transparency and trust, I hold myself to the same standard in my interactions with others. While not everyone operates this way, these are qualities I value and actively seek out in people. Read more>>

T’roy Walker | Assisted stretch therapist, Fitness trainer & Yoga teacher

A principle that I find deeply important is EMPATHY —the ability to understand and share the feelings of others. It allows for connection, compassion, and a deeper understanding of different perspectives. Empathy fosters collaboration and kindness, qualities that are crucial in both personal and broader social contexts. By valuing empathy, we create a more inclusive and understanding environment, leading to more constructive communication and growth. Read more>>

Shadae Stoner | Realtor

As a realtor in a high-demand industry, the value that matters most to me is integrity. In such a competitive market, trust is everything. Clients rely on me to provide honest advice, guide them through significant financial decisions, and act in their best interests. Maintaining integrity ensures long-term relationships and a strong reputation, which are key in a fast-paced real estate environment. Read more>>

Anna Stewart | Manager of the Drowning Prevention Coalition of Palm Beach County

Having integrity is extremely important, because being truthful and transparent in what I say and do is the authentic me. Pretending to be someone your not only hurts yourself but other people as well. Read more>>