We had the good fortune of connecting with Jose Cabrera and we’ve shared our conversation below.
Hi Jose, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
The most important lesson that my business has taught me, is to respect time.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The story makes me feel warm inside. Life essentially came full circle. Before I talk about the creative, it really all started 26 years ago when I started go-karting back in Puerto Rico. I knew I wanted to get into food photography because of my background as a chef, the only way I figured out how to make money with the camera though, was going back to the karting track after nearly 25 years, and started selling photos there. That allowed me to continue on the path to becoming a food photographer. I wanted to pursue the food photography because after spending so much time in the restaurant industry, I always felt like I could create visuals that would stand out more from what was currently in place. I never really deviated from my style, just kept building on it and the clientele followed. I am extremely proud of everything I accomplished there because it all went from zero to something rather quickly, and it makes me feel good to know I put in the work to get there. Moving into times of Covid, as a food photographer, the restaurant industry essentially shut down, which made shooting food nearly impossible. Going back to my days of karting, I’ve now also began creating content for the motorsport and esports industries through the use of racing simulators. This is where the story tends to put a huge smile on my face, it really takes me back to when I was 5 years old, running around the track in Puerto Rico and it’s one of the feelings that keeps driving me to pursue my dreams.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If we are being honest, I’m not one to go out much.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
This has to go out to my parents. Growing up, I didn’t go out much and still to this day I don’t. My parents always allowed me to have a separate room in the house where I could go and be creative. If it weren’t for those rooms, and them allowing me to basically take over space they paid for, I wouldn’t have had a place to put all of this together.
JC Through The Lens
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