Artistic and creative careers are among the most rewarding, but they also come with unique challenges. We asked some of the city’s best creatives to tell us why they choose to pursue a creative career.

Alex Ginard | Registered Architect & Urbanist

Before embarking on my architectural studies, I was an avid drawer as a teenager. Although I wasn’t certain about my future career path, I had a deep passion for painting and drawing. Unable to attend art school, I decided to educate myself, spending weekends at the Public Library exploring various artists. I started with the classics: Michelangelo, Da Vinci, Rembrandt, Velázquez, and many others. The books provided a direct connection to their work, fueling my inspiration. Read more>>

Toni McClay | Cake Artist/Pastry Chef

For a creative like me it was definitely the best fit! I have always been fascinated by creating things with my hands. Cake decorating was the perfect outlet for me to let my creativity run wild and free. There are no limits when it comes to cake. The world is your oyster! I also love sweets so the two go hand in hand. I had no idea that I was going to make a career out of this, it started as a hobby and has grown ever since. I got my first order in 2019 and the rest was history! Read more>>

Alain Lemaire | Executive Chef

I pursued an artistic and creative career because I wanted to do something where I had the freedom to express myself freely, without feeling the pressure of conforming myself to the status quo. I also pursued that career because I love the craft, and I knew that I would be able to continuously grow and innovate. Read more>>

Aml Whaby | Dj/Producer

Welcome to the Official of AvAlanche. DJ/Producer signed at Ultra Music, Armada Music And more. AvAlanche (Aml Whaby) is a fan of music first, producer second. His passion for music started at the age of 14 when he discovered Elctronic Music. After realizing his passion for music, Aml began producing with a friend for fun; little did he know it would turn into a career. He enrolled in Production School at BPM in Tel Aviv where his natural talent for creating emotional trance and Electro tracks with great baselines truly evolved. Read more>> 

Bonney Goldstein | Artist

I began painting after I fell in love with studying art history. My teacher suggested that since I love the history of art I might like painting myself. I bought myself 100$ worth of art supplies from the Brooklyn museum store-went to the beach and set up an easel and began painting the ocean. Five hours later; with a third degree sunburn- I went home and declared our family basement was now my studio. That was in 1968 and I haven’t stopped painting since then. Read more>>