We had the good fortune of connecting with Valeria Amaral from Kuu and we’ve shared our conversation below
Hi Valeria, what’s something about your industry that outsiders are probably unaware of?
Most jewelry brands are mass produced in factories across the world yet Kuu has a very unique niche in the industry. Our brand is socially conscious and our core values are focused on working alongside our artisans to further enhance their work. These values stem from the love and respect we have for our roots as Mexicans. Our journey began with the arduous and meticulous search for raw materials that pay fair tribute to the imagination and tradition of the Wixaritari indigenous people of Mexico. The jewelry industry’s focus has always been to grow in numbers and gain new customers but Kuu is so much more than that. Our desire for growth, is to continue to expand our ability to work with more and more artisans to help them gain recognition for the beautiful and amazing craftsmanship as well as giving them more opportunities to provide resources for their families. Throughout the years, Wixarika crafts have been a source of pride for all Mexicans; however, the culture of appreciation as to the real value of these pieces has not been properly developed. By merging ancient techniques with contemporary design, we seek to represent the beauty of a worldview captured in everyday life. The world is moving away from mass consumerism and towards sustainability and social consciousness with each purchase and we are glad to be part of that movement.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Miami is a beautiful multicultural city which is one of the main reasons Kuu decided to expand here first. If someone was visiting Miami for the first time I would recommend they visited the most iconic places to shop. Starting off in the Miami Design District, then head over to Bal Harbour. As well as visiting Merrick Park in the historical area of Coral Gables. Kuu proudly attends their Sunday market two Sundays a month to showcase our handmade luxury jewelry. I would also take them to the Pinecrest area, a well known residential area of Miami that has beautiful homes. They are also home to classic mall “The Falls” which has been around for over 30 years! Kuu is also sold in the Pinecrest area in the “Private Label Styles” boutique. Miami has been known for these iconic places not only to shop but to eat. There is nothing like spending a day of shopping with an amazing lunch break in between!
Who else deserves some credit and recognition?
Kuu has grown and developed its recognition due to the amazing craftsmanship of all the Wixaritari artisans that work alongside us. Their centuries of tradition, craftsmanship and art has led to the beautiful creations our customers love to wear. Their rich history and culture have shaped each design, and style.