Deciding to pursue an artistic or creative career path isn’t for the faint of heart. Challenges will abound, but so many of the artists we speak with couldn’t be happier with their choice. So, we asked them about how they made the decision in the first place.

Natalie Garcia | Fashion Stylist & Event Planner

I pursued a creative career because since a young age, working in the fashion industry is all I ever wanted to do. When you know your calling, you go for it. Read more>>

Alan Matheus | Singer, Songwriter & Music Producer

I’m pursuing a career as a singer because it’s my passion and it’s what I truly enjoy. Songwriting and producing music really doesn’t feel like work to me. Ever since I was a kid I’ve loved everything related to music and I learned to play several instruments. I also learned to produce content for social media like videos and pictures and editing them is a lot of fun. This knowledge made it easier for me to pursue my artistic dream as I could do it all by myself and sometimes with the help of my family. Read more>>

Jose Luis De la Paz | Flamenco Guitarist, Composer & Producer

Since my earliest childhood, I’ve felt a special connection with the guitar and with music, and the fact of living in a place where flamenco is an art that permeates life and is part of the sonorous landscape of the city, led me to dedicate myself to a professional career in flamenco guitar in a very natural way, without a sense that anything was forced. Besides this, I’ve always had a strong intuition for music and guitar technique was very simple for me, so the consistency required to develop technique was never a punishment, but instead I felt that I could play for hours without feeling tired. Another factor is that in Andalucia at that time, it wasn’t common to study flamenco guitar in an academic manner, but I was lucky to encounter musicians that did have an academic background, and were able to advise me on the path, until I found my mentor, Mario Escudero, at age 15. Read more>>


All of us are creative people with a big passion for music. The power of music is so great, that it can bring people together, like a universal language. One of our goals is to share our music and spread positivity with the world. It’s a part of who we are and a way we can freely and truly express ourselves. Read more>>

Michael Andres II | Creative Director

My entire family is artistic by nature. Most of us gravitate towards music and public speaking. A few of us are involved cosmetology, but I am the only one who leaned full tilt towards fashion design and tailoring. I became interested in men’s clothing back in 2004. I was stationed in Japan and could not find clothes I wanted, so I started sketching and it took off from there. Read more>>