We had the good fortune of connecting with Adecka Gordon and we’ve shared our conversation below.
Hi Adecka, what was your thought process behind starting your own business?
My personal opinion is in order to be free in America you have to be a business owner. I’m not saying that you can’t have a job as well but the end goal should be to own a business and serve a community of people. Furthermore, I believe that owning a business psychologically develops a person to be more disciplined and independent. To see a problem for what it is and to find the solution is what a business is all about. I was raised with my family telling me constantly; “don’t be a follower be a leader”; those strong impressions made me consider being a business owner even before I knew what I wanted to have a business in.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’m proud to say I’m the owner of Dajuice Gallery; it’s an online art gallery specializing in abstract, expressionism and contemporary fine art. My curation represents the vastness in artistic expression and the ever changing vibes of art from one piece to the next. I always loved art ever since I was a little boy, I remember spending endless hours drawing dragon ball Z in other characters from other anime. Also as a kid my mother loved sculptures and paintings my home was filled with pieces of art which I believe add it to my imaginative mindset growing up. As I grew older I kind of put art to the side to pursue sports and a degree in Business administration but at the same time I had a bunch of friends that never gave up on art and went to SVA (School of visual arts) in Manhattan. I would party with them throughout college; our pregame would be to go to Westside Chelsea art district and look at art and drink champagne and wine; overtime I would love going to the galleries more than partying. Every week I would go and every week there would be a different artist debuting; I loved it. Around the same time Instagram just came out so I decided to post everything I would see on Westside Chelsea this was back in 2011; I named that Instagram dajuicegallery. In the beginning I never took it seriously I was just cataloging all the beautiful pieces that I love online. I eventually began exploring the app in finding more and more artists. I would repost their art and build a rapport with the artists and artists that I met on the NYC art scene. Artists and people kept reaching out to me telling me that I have some real skill in curation that’s when I decided to help my friend build his own exhibition in the Brooklyn. It was my first time but it was a great experience; after that I decided to truly create the brand and become more consistent with my online curation. To look back at it now to see that I have 10 years of experience going to art galleries, meeting artists, setting up exhibitions and developing relationships it’s really beautiful how it’ll worked out. I want the world to know that I have an eye for timeless pieces; I have a eclectic and iconic taste in art. I believe it’s because I’ve been around art for so long I can recognize an artists devotion to their work, they’re steadfastness to their own labor. A lot of the times us human beings fulfill the work needed to achieve in the action but forsake our spirit in doing it. Like the average man going to work; he fulfills the labor in his action but not in his spirit,i.e he would rather be somewhere else. The artist that I have the honor to represent not only love what they do but because of that fact it is seen in their work. It is my artist devotion to their own craft which makes them iconic. My artists are juiced up.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend was visiting me I would probably take them on a tour around NYC of my artists private studios. Furthermore, I would probably take them to Westside Chelsea to good look as some art between 10th and 11th Ave. we would just walk up from W. 21st St. all the way up to W. 30th St looking at art. Also there is to really good restaurants right across the street.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
People, I’ll shout out Anna Lustsberrg (@annalustberg) she is a great illustrator and awesome person. Crosby Clockworks (@clockworkcros) I met him personally a couple years back and hearing his story has really influenced me. Books, The Dhammapada; The power of the subconscious mind, by Joseph Murphy Dark light consciousness melanin, serpent power, and the luminous matrix of reality, by Edward Bruce Bynum Ph.D. These books helped me break my cultural and social identity made by my life experiences. These books help me think introspectively about my life and who I think I am and how to properly self identify with things that can best serve me.
Musa Johnson and Jamal Smart