We had the good fortune of connecting with Dawn Graubert & Frederico Santory and we’ve shared our conversation below.
Hi Dawn and Frederico, what role has risk played in your life or career?
AMP Media Productions is the production house to The Brooklyn Café Show and 30+ other real radio and streaming platforms, in collaboration with WWNN Money Talk Radio, Beasley Broadcast Group (95.3 FM, 96.9 FM, 103.9 FM, and 1470 AM), social media, Roku, & Amazon Fire Stick, is a merging of two production companies under one roof, AMP 2 TV and New Dawn Media. At its inception, AMP 2 TV was the only company where you were able to stream a radio show visually while airing live on AM and FM radio. Twelve years ago we were told that no one would watch TV on their phone. After investing over $150,000 and almost calling it quits 7 times, faith and determination prevailed. New Dawn Media was founded 5 years ago by Dawn Graubert with a mission to help female entrepreneurs, youth, and businesses deliver their message to the masses, feel a deeper connection to the community and amplify their impact. All of the shows produced have a message of positivity, empowerment, and hope. Collaboratively, we view risk-taking as both opportunity and challenge. Where most people are hesitant to venture into new ideas, we embrace them. Taking risks is not always an easy choice, however, growth comes from reaching beyond your comfort zone and taking that risk in life and in business. Embracing opportunities and challenges for us requires an unwavering walk with faith and an infinite passion for our mission and ideology. We believe that when given the opportunity we look at the options presented, sidestep, and move forward. Business growth in our production house has taken a financial risk, an investment of time, and personal risk. Putting in the investments and envisioning what we want to achieve next has always been a fluid conversation. We have had 3 major growth opportunities and with each one, we have had to assess the risk-reward of the situation. We’ve evaluated the risk as time away from family, the finances involved in growth, getting to the next milestone, and the risk of keeping existing clients while continuing to look for new business. When we had decided to play it safe, God had other plans for us. From that moment on, the reward has always been greater than the risk and we walk in faith and gratitude. We know that the cost risk of growth will eventually even itself out if we kept pursuing our dreams and reach for the stars. In business and in daily life, risk-taking is often a state of mind and implies future uncertainty from usual experiences. Our partnership enables us to see opportunity from two perspectives, as well as the one you never saw coming. If 2020 has taught us anything, it is that life is full of the unexpected. As the saying goes, we plan and God laughs. Take the time to have a good laugh, find the silver lining, and take a leap of faith. Risk-taking may take you out of your comfort zone, but the outcomes and rewards may be better than you ever imagined.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Welcome, Welcome, Welcome to The Brooklyn Cafe Show! We are a dynamic duo shining a light on our community and inspiring others to AMPlify their impact. The Brooklyn Cafe Show puts the spotlight on your business. We spread positivity and share inspirational stories daily. The Brooklyn Cafe Show was founded on the concept that all conversations begin around the kitchen table. Our vision is to facilitate the networking of individuals to awaken, align, and articulate their unique voice in the world. As a fun live production we inspire, educate, and create the conversational platform to spread hope! We are unscripted, authentic, and passionate about what we discuss. The creation of AMP Media Productions is the collaboration and combining of two production companies within one production house, New Dawn Media and Amp2 TV Productions. It all began when Dawn Graubert had her first interview on a show called Two Boys from Brooklyn; produced and co-hosted by Freddy Santory. That first interview at iHeartMedia in West Palm Beach laid the foundation for her message that no one should ever feel invisible or go unheard! No woman should ever sense being invalidated or not good enough. Their idea of joining production companies in 2016 was built on a leap of faith, friendship, and creative ideas. When you can finish each other’s sentences, make people laugh, share stories, and spotlight business’ you know in your heart you are on the right path. Our journey began when we were on iHeart Radio WBZT AM radio 5 days a week, 2 hours per day, 10-hours live per week. In the spring of 2017, our first challenge appeared. One day Freddy asked what’s next? Jokingly we discussed expanding to FM radio. Two weeks later we were informed that our station time had been sold and we were then on the hunt for a new radio station to house us. Beasley Broadcast Group welcomed us then and continues to be an anchor in our growth as a radio streaming production company. We grew from that radio room at iHeart to Beasley Broadcast Group in Boca Raton with a reach of 3 FM stations and 1 AM radio station. We moved our few bags to share space at an art gallery and with great technology we were able to send our signal to the radio towers remotely. Quickly outgrowing our first studio, 6 months later we were moving to a larger room within the same gallery. Then the fateful day Hurricane Maria hit Puerto Rico. Emergently, Freddy left for a few weeks to take care of family matters, Dawn stayed to keep business going and faced the daily challenges of technology, finding help, and continuing with the motto, “the show must go on.” With the help of a few close friends and family, challenges were conquered, shows continued, and family matters were taken care of. It was by the end of the week that the first production intern of The Brooklyn Cafe Show was brought in and that challenge has become one of the greatest opportunities for our company. Since that time, our shows and companies have grown with the hard work of over 100 volunteer interns. These young minds, some in college looking to break into the field of media and production, others looking to give back and make a difference in the community have been the backbone of spreading our mission of finding passion, purpose, and living your dream while always giving back. Each new intern, we call them producers, brings a new level of teaching and inclusion. Some have special needs, autism, processing deficiencies, vocational rehabilitation, some are college students, and other graduate students. The one thing they all have in common is the desire to have a safe place to land every day, a place to feel included, needed, valued, and to learn their craft. We have been blessed with both incredible business opportunities and faced with difficult challenges. On October 12, 2019, our landlord from the art gallery gave us 2 weeks’ notice to find a new studio!. We had a 500 sq ft room which we thought was quite conducive to our budget and hours of operation. However, we had no choice at the time, we needed a new place by November 1, 2019. Reaching out to our network and connections we had made over the years; we found a spectacular warehouse, but it was too big and beyond our financial means. We continued to look and look until finding a new studio. Within 2 minutes of almost signing the contract, our attorney advised us not to sign the lease. Moving day had to be just two days later!! To add insult to injury, that day, we also received a call from our radio station that our airtime had just been sold for $150K. Double whammy! When God has a message the signs will be delivered until the message is received. The third time visiting the original warehouse was a serendipitous opportunity. Our landlord enabled us to move in on short notice and ultimately, we were able to negotiate different radio times. We had to take the show on remote for 2 weeks as things got set up in the new location. Stress took it’s toll physically for a few weeks, but back on our feet we persevered. Challenges can turn into blessings and opportunities and hindsight is always 20/20. We questioned what we were going to do with the 1,600 sq ft studio, and the rest is history as 2020 brought in much change. The opportunity of our larger studio now has plenty of space to socially distance hosts and guests, do virtual interviews from around the world and reach a larger audience while keeping everyone as safe as possible. We have an agreement with Florida Atlantic University and their internship program near our studio. A few of the artists we met at the gallery studio are now a part of our new location, renting wall space to showcase their art and host their own art video/radio shows. When we connect the dots of our lives, it truly does make an enlightened connection. Situations can be both an opportunity and a challenge depending on your outlook. We are incredibly proud of the crew that has helped us every step of the way. We have been granted amazing opportunities, crew, clients, and colleagues. We continue to spread a message of positivity, hope, and community. We network our network. The Brooklyn Cafe Show and AMP Media is a working production house with on-sight training bringing new ideas and new concepts to fruition every day. In March 2020 we had a large gig to cover at Mizner Park Amphitheater in Boca Raton, It was the beginning of a concert series that we were scheduled to stream the video content. The night of the first concert was spectacular with over 1,200 spectators and vendors. After that event, South Florida went into COVID lockdown. We had the challenge to quickly grow our technology, restructure our studio, and add safety precautions as have all businesses. This challenge had many silver linings, we have been forced out of our comfort zone a little quicker, our crew has come together as a strong family, and we have learned that with persistence, perseverance, and teamwork…everything is possible. With AMP Media Productions, your business will have an edge that no other company can offer. We have the ability to create customized platforms with high dollar marketing and branding valuations at a fraction of the traditional cost. Our 12-year history has earned us the most positive and highest ROI in the industry. We remove the guesswork while allowing you to experiment and continue growing.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Under the current circumstances taking people anywhere is very challenging. Under a normal state of affairs, we would offer the best Florida that has to offer from beaches to nightlife, shopping, and amusement parks. If you like nature, Butterfly World and the Morikami Museum are spectacular venues to enjoy the weather. and spend a leisurely afternoon, We have a long list of colleagues in the distillery business such as Barrel of Monks Brewery, nightclubs, and restaurants such as Crazy Uncle Mikes and Pizza District that we love. We incorporate what we do with people based on what they consider fun, entertaining, and different from their everyday life. If you want to relax and have a massage, Healing Moment FL is the place to go. They offer sound frequency healing or a therapeutic massage. Hang out at our local beaches and relax with your toes in the sand enjoying a cocktail or light bite. Take a stroll down Atlantic Avenue in Delray Beach for great shopping and food or go for a drive to Rosemary Square in West Palm Beach. Boca Raton offers a wide array of shopping at The Town Center Mall and Mizner Park. Nature parks abound with hiking trails and wildlife in Palm Beach County. South Florida is a great place to visit all year round and be sure to stop by The Brooklyn Cafe Show for a cup of our signature coffee and some great conversation.
Who else deserves some credit and recognition?
Our success and growth would not be possible without our crew of interns and producers who each bring a new level of teaching and inclusion. A major component of our company’s growth and shows are developed and executed by our volunteer interns. These young minds, some in college looking to break into the field of media and production, others looking to give back and make a difference in the community, have been the backbone of spreading our mission of finding your passion, purpose, and living your dream while always giving back. Over the years, we have humbly worked with over 150 young minds. Some have special needs, autism, processing deficiencies, and vocational rehabilitation. Some have been college students receiving the credit from local universities and others from across the United States. The one thing they all have in common is the desire to have a safe place to land every day, a place to feel included, needed, valued, and to learn their craft. A huge shout out to our Executive Producer Giovanni Santory, for without his vision and expertise, our mission and passion to grow within the quickly changing world of technology would not be possible.
Other: https://www.twitch.tv/brooklyncafe https://channelstore.roku.com/details/aadebf1da88b2e58bba97c4eb03f9d16/the-brooklyn-cafe-tv
The Brooklyn Cafe Show Danielle Buljan Photography