We had the good fortune of connecting with Alejandra Shalom and we’ve shared our conversation below.

Hi Alejandra, can you tell us about an impactful book you’ve read and why you liked it or what impact it had on you?
Lately I read “The 4-hour Workweek” (expanded and updated) from Timothy Ferris, this book is perfect for unpredictable economic times, so it came at the right moment. No matter where you work even if you are a housewife, this book will help you organize your time in a way that you can enjoy your life, make money and have quality time with the ones you love. In my case it helped me with deciding on what is really important vs things that sometimes just take our time and don’t really benefit us. For all the entrepreneurs I would also recommend it, sometimes its hard to know where to start or which things we could improve, this book give you some challenges that you can easily apply in your day-to-day and will make your business more successful and the most important it will give you the freedom to achieve personal goals and dreams.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Some makeup artist are in love with the makeup since little ones, in my case was a little bit different, I wasn’t the type of girl who will be wearing makeup, even now if you see me, probably I will be just wearing some bb cream, mascara and thats about it. I start to do makeup because I fall in love with the process, I enjoy very much to do makeup on others, give classes and my favorite one… sfx makeup. It wasn’t easy at the begging because I didn’t believe in myself enough, sometimes I wasn’t sure if I was able to do it or if I was good enough. But with the time I learned everything is practice, theres things that are easier for me to do, and the difficult ones, can be achieve with practice, so what I wanna tell you with all this is that theres is no impossibles, sometimes we can’t find the right way to reach our goals, so look to the other side, maybe there you find the way, and if not look up, down, wherever you need to look, theres is always a way! Im always looking for the bright side trying to flow with the change and the challenges, I think thats the best way to do it, sometimes we trying to change some situation so bad that we forget about all the other good things, or even worse we are not able to see the lesson we can learn for each situation good or bad.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I will take them to have brunch at “La social” after we will spend a beautiful evening at the beach, Virginia Beach is my favorite, after we will have dinner at “Oggis” some pasta and wine and after we will go for some drinks to wynwood, and of course we need to go and dance some latin music at “El Patio” The day after I will take them for coffee and some donuts at “Salty Donut” and we will make a visit to the “Vizcaya Museum & Gardens” All the other days probably we will spend them at the beach.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I appreciate my family and my husband, for always being there for me, believe in me and always pushing me in those moments where I don’t feel my best or when I doubt myself.

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