We had the good fortune of connecting with Amanda Gonzalez and we’ve shared our conversation below.

Hi Amanda, we’d love to hear more about how you thought about starting your own business?
I didn’t expect that I would start my own business at this stage in my career, but the COVID crisis presented the opportunity and I decided to go for it. I believe it’s important to move while others stand still.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My consulting practice is still in it’s infancy, relatively speaking, but the needs and uncertainty around COVID have presented many opportunities. My extensive background in all aspects of healthcare marketing has allowed me to tailor support based on client needs, and also has allowed me to collaborate with other experts to form a strong collective of business, digital, and creative experts. I’m particularly passionate about the multicultural marketing space — especially as it relates to influencing health outcomes in minority communities — and this is what excites me most about what I do. Healthcare is a challenging, ever-changing industry, and the experiences I’ve had at both a leading community health system and influential academic medical center — in a large metropolitan melting pot — means my career has never been stagnant or boring. I was fortunate enough to be placed in a rapidly-growing division early on in my career and everything happened quickly from there. I’ve learned that relationships are paramount, and those will carry you far into the future. Although the work product has to be excellent, it also has to do with being genuine and demonstrating a shared passion for a specific goal. Clients want to know that you’re truly invested in their vision and goals.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I often get asked if I would consider relocating for work, and though you never really know what the future will bring, it would be a tough sell. I’m so proud of my city and it’s really Miami’s diversity, energy, and eclectic flavor that keeps me here. If I were hosting someone from out of town, the first thing I’d do is get them near the water. Dining would also have to be a major part of the experience. I’d be excited to have them experience some local favorites, like Garcia’s on the River or Glass and Vine in the Grove. We’d be sure to leave time for cocktails at Smith and Wollensky on the Beach. For breakfast or brunch, the guava pancakes at Bachour in the Gables are unlike any other. And because we’re so close to one of the planet’s most unique ecosystems, I’d for sure plan an airboat ride out in the Everglades. Other outdoor gems like Fairchild Tropical Botanic Garden and Bill Baggs State Park never disappoint. And if we’re in season, a drive to Knaus Berry Farm for their legendary cinnamon rolls would absolutely be in order. As a lover of sports, I wouldn’t skip a chance to take them to see one of our professional sports teams. And lastly, I’d be enthusiastic about showing off our ever-growing arts, culture, and music scene, with a performance at the Arsht Center followed by music and cocktails at Ball and Chain in Little Havana.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many people who have invested in me, personally and professionally. First I have to credit my parents, who as immigrants, worked hard to create a new life for our family in the United States. Their drive and commitment inspired me to embrace every opportunity. There were also teachers, college professors, bosses, colleagues, and mentors who provided great examples and who entrusted me with responsibilities that I never dreamed I would participate in, much less lead. They were key in helping me build the confidence I needed to share my perspective and contributions. As a result, mentorship has become a key component of my leadership style. I believe it’s important to pay it forward, and to help others grow in the same way that I was helped to grow.

Linkedin: linkedin.com/in/amanda-gonzalez-92372356
Twitter: @amandapgonzalez

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