We had the good fortune of connecting with Andi Albin and we’ve shared our conversation below.
Hi Andi, what was your thought process behind starting your own business?
Going as far back as high school, I’ve always had an interest in owning something of my own. I tried a gift basket business during my school years, and in college, I started a babysitting circle that did really well for me until I shifted into marketing. I’ve had other businesses that have failed, and ultimately I landed a killer corporate gig with Live Nation that was fun, but it wasn’t my passion. When you work in the corporate world, even in the entertainment industry, it’s easy to have your ideas and creativity stifled due to policies and just operational procedures. I knew I could do better on my own and offer services that were needed in the entertainment industry and by entrepreneurs looking to add ‘flare’ to the digital space. It took some time and a lot of personal and professional development, but I’ve never been happier having the freedom and the ability to ‘do my own thing.’ I wanted to redeem my past failures and do something I could truly be proud of- and REMIX PR is just that.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
REMIX PR is a digital agency that focuses on digital public relations, social media strategy, new media, virtual and in-personal event planning/management, as well as digital partnerships and sponsorships. We house both a digital firm and a digital agency under one branded name. We set ourselves apart by offering traditional services- including public relations, social media management, and music tour management- in addition to strictly digital offerings such as digital PR, live stream, new media, and virtual events. Prior to covid, we had begun centralizing our clients on a digital path- only to be faced with the challenges of the pandemic. As a company offering digital enhancements, we flourished- and I am so proud of my team for sticking through the chaos and helping to build a portfolio each of us is proud of. We’re excited for the future as we not only continue to offer what we’ve become known for, but also for flexing into the hybrid space of in-person and live features that will benefit post-covid professional plans. Getting to where we are was not easy- and we know that future enhancements won’t be either. That’s part of being an entrepreneur- facing the ups and downs and working through them to create a business that’s not only profitable but also honest and needed. Personally, I’ve gone through many battles, and my professional life was affected by my bad decisions. Now that I’ve changed the way I view the world, and my behaviors, I’m proud to say that my business is growing because of it. The biggest lessons I’ve learned with the success of REMIX PR are that honesty and hard work pay off. It never pays to lie or be dishonest, and it’s always good to be upfront, especially in the digital world. Personally, that’s something I hold myself accountable for. Always under-promise and over-deliver, and whatever you do- don’t give up. REMIX PR was my last shot. I wanted to try and build an honest, profitable business from what I know- the world of digital marketing and the entertainment industry. I’ve always loved and excelled in the world of social media, and after an epic personal and professional failure in 2016, I wanted to rise above and challenge myself to do better. I started slow, offering my services as a side hustle, to see if there was a way to profit from it- and after two solid years, I was finally able to go full time with what I was doing. I left my corporate job of three years to continue working in my own space, and now we’re coming up on our two-year anniversary, and this year we’re set to reach the $1 million mark in branding and strategy profits. REMIX PR strategizes with our clients to create the best digital experience possible- and I’m so thankful I was able to ‘remix’ my life and my business to succeed in ways I never thought possible.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
One of my go-to restaurants, when I have visitors with me in Miami, is Prime One Twelve. As someone who has lived and worked in South Florida all of my adult life, I usually try to avoid South Beach, but this is one restaurant I am always inclined to visit. Another favorite restaurant is, hands down, Sugarcane Raw Bar Grill. I am still a huge fan of Downtown- since I’ve spent a lot of time at American Airlines Arena and the surrounding areas- and I love Aventura since that’s close to where I live part-time and work now. And, as always, I take my visitors to Little Havana, Wynwood Gardens, etc- because what’s Miami without a little bit of culture?
Who else deserves some credit and recognition?
Definitely my client Danny Wood from New Kids on the Block. Danny has been a friend for years, but professionally he took a chance with me, and now we’re building an incredible brand together with the rest of our team. Supporting his professional growth, and helping him showcase what’s important to him, has not only been one of the best parts of my job, but it’s also made a huge impact on how I do business and how I run my life personally and professionally. His encouragement and words of advice have done more for me than I think he’ll ever truly realize.