We had the good fortune of connecting with Carlos Sotelo and we’ve shared our conversation below.
Hi Carlos, what was your thought process behind starting your own business?
My thought process behind starting my own business was creating something different that could stand out from the rest that already exists, providing a service of excellence where we could accompany our clients in the whole process and provide them a rewarding experience. The most important factor for me was that I could provide all the services related to all the design process, so the client would not need to worry about looking for each specialty separately.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I believe that what differentiates me from others is not a specific service. In the end, there are millions of architects that provide the same services as I do. The thing that differentiates me from the others is the connection that I have with my clients to provide that support and the service needed to minimize the stress on them.
I can say that I am proud that this business was born at the time that my biggest motivation was to work independently and grow as much as I could, professionally. With time, I began shaping the entire business scheme, and as a new entrepreneur who did not know how to start and did not have a scheme to follow, it was a challenge to be able to shape this entire company until it became a reflection of me.
The moment I decided to start my own company I knew It would be a hard and long process since I didn’t have a client portfolio, and at the time I had to visit every building department to distribute flyers with my information, so my business and I could gain exposure among potential clients. Gradually, I started making clients and earning their trust. Additionally, I started establishing connections with subcontractors, interiors designers, construction developers, and design stores. They were so satisfied with my work that they began
spreading the word, and to me this was important because it served as free advertising, which to any business is undoubtedly valuable. Thanks to those clients that are satisfied with my work, my number of clients keeps increasing.
There were too many lessons that I learned along the way, but the most important one is to never give up and believe in yourself, always knowing that with hard work and goal setting you can achieve anything. I would like the world to know about me, that no process is easy, and that If you want to start a business and want to be an entrepreneur, you must have courage and endure all the adversities that come your way, and that my experience is an example.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Miami is full of places to visit. One of the places that I enjoy visiting because you can find almost everything in the same spot is Wynwood. Here you can find architecture, art, a great variety of gastronomy and there’s plenty of nighttime events to enjoy.
As an example of an itinerary that I would follow If I had friends in town, I would start by having breakfast in Little Hen, where I would ensure they experience the start of their day at a British inspired restaurant with architectural elements as well as a delightful meal. Then, I would take them on a tour of Wynwood’s streets, where the colorful murals give a vibrant introduction of Miami’s urban art. For lunch, I would take them to Ichimi, which is my personal favorite. I would recommend ordering some delectable plates such as Bao Bun ribs as appetizers, followed by a delicious Ichimi Ramen. For dessert, there is nothing better than a maple and bacon donut from The Salty Donuts, located in South Miami. After that, I would take them to The Perez Art Museum, which exhibits waterfront views and modern, as well as contemporary art. To conclude the day, I would have dinner at Mister 01 Extraordinary Pizza, where I would suggest ordering the “Star Luca” pizza with a pairing of their favorite wine.
Who else deserves some credit and recognition?
I definitely would like to thank my family for all the support they have given me along this path. Without them all this success would not be as rewarding as it is, as being able to share it with them is the best part, without a doubt. My company is on the right path to becoming the family business I always dreamed of.