We had the good fortune of connecting with Chesco Sanchez and we’ve shared our conversation below.
Hi Chesco, what do you attribute your success to?
I believe there are many factors in having a successful brand starting with having a great team, having a unique product, and most importantly, finding your niche in the market.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My background is in Marketing and Branding. I started my business when I was 18 years old in Spain. I showed up at a coffee company’s office with a guitar, a jingle and a marketing plan for them every day until the president took a meeting with me. That meeting resulted in a long partnership with many commercials, ads and campaigns later. I enjoyed many successes but it was in my failures that I learned the most. When the financial crisis hit Spain in 2008, I struggled greatly. I had to make tough decisions and did not take a paycheck for almost three years in order to pay my employees. With hard work, talent, a great team, and some grace, you can overcome. I moved to the US and again started from zero. My background and experiences led me to create Biscayners, a brand with heart, great design and durability.
Any great local spots you’d like to shoutout?
Sailing around Key Biscayne Visit the Key Biscayne Lighthouse at Bill Baggs State Park Sugar Cocktail bar on the rooftop at the East Hotel in Brickell Tapas de Rosa Restaurant (for authentic Spanish food) Walk down Calle Ocho in Little Havana
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My wife has been my biggest confidant and supporter. She’s never hesitated in getting her hands dirty–she’s worn almost every hat at Biscayners while having a full time job: from helping me choose designs, running our Instagram, building stands for pop-ups, being a sales person and modeling sunglasses. She’s sacrificed so many nights and weekends to help me get to my dream so my shoutout definitely belongs to her.