We had the good fortune of connecting with Cristina Mas and we’ve shared our conversation below.
Hi Cristina, so given all the recent changes to how we live our life given the crisis, have you had any interesting epiphanies?
Due to the COVID-19 pandemic, many brides/grooms are having to postpone and cancel their weddings – me being one of them. When the pandemic started, I had to push my wedding to 2021. However, my personal experience inspired me to help others impacted. Here at CIM we turn lemons into lemonade and launched the CIM Consulting Wedding Planning Assistance project to offer free event consulting and planning to couples affected by COVID-19. Using my professional event management expertise to help others, while personally re-planning my wedding, is a full-circle moment for me. I’m doing everything I can to help our world bounce back stronger than after this pandemic so I can get away from being “strapped to my desk”, hop out of planes, go at all the delicious restaurants in Miami and help other women succeed.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
To be completely honest, I founded CIM Consulting by accident. Here’s the story: For me, going into my family’s business was never an option. Over the years, I struggled to find my niche and never felt truly satisfied or fulfilled with my occupation. Eventually, the hunger to succeed on my own and make a name for myself led me on my professional journey. Along the way I held a number of positions, including Member Services and Donor Relations Associate at Fairchild, Assistant Director of Development and Major Gifts at the University of Miami and finally Director of Marketing and External Affairs and Commercial Real Estate Associate at Colliers International South Florida. While working at Colliers, I “accidentally” discovered my knack for innovative business strategy, event management and helping companies establish unique brand identities. My colleagues had no idea I was selling and managing real estate by day and running my side hustle by night. Even though I worked on commission at Colliers, I saw owning my own business as too risky of a move. For three years, I worked at Colliers from 9 a.m. – 5 p.m. and ran CIM Consulting from 5 a.m. – 9 a.m. and 5 p.m. to 12 a.m. (and more often than not, even later). Knowing that I still wasn’t fulfilled by my day job, one of my friends reached out to me to consult on a business he was starting. My friend was impressed with my talent for rebranding and strategic business counsel and referred me to more clients. Two months later, in 2015, I took the leap of faith and launched CIM Consulting, with three clients on retainer shortly thereafter. Now in 2020, we have 10+ clients on retainer/project fees and more than five #girlboss employees.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If you know me, you know I am all about good food. If I had a guest visiting, I would take them on a culinary tour of Miami, Miami Beach and the Keys. First stop would be Monty’s for happy hour while the sun is setting #DoItForTheGram and then Pubbelly Sushi (my favorite), the key to my heart is their Butter Crab Roll. If Purdy Lounge was still open, that would be the final stop of the night (used to be my go-to place). If my guest is looking to capture the full essence of Miami, I would take them to Calle Ocho to dance the night away at Ball & Chain and then grab a cone at Azucar! For a more relaxing day, we would head to Sunset Harbor for a taste of the beach without the tourists – shop at some of the boutiques, take a yoga class at greenmonkey and go to LIME Fresh Mexican Grill for some queso (let’s be real – I only work out so I can eat queso). For a weekend trip, I would take my guest to the Keys and go to Alabama Jack’s for conch fritters and the views. Also, since I have skydived in three different countries, I would try to convince my friend to skydive with me if they were up for it. Of course after, we would reward ourselves with Joe’s Stone Crabs. Can you tell I love food?
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would be nothing without the support of my family, fiancé David, friends, colleagues, mentors, peers and everyone who has helped me along the way. During these challenging times, David and my family keep me grounded and remind me to keep reaching for the stars. I am especially thankful to my amazing all female staff at CIM Consulting. Helping women achieve their goals in the professional world is one of my biggest motivators. As women, we have to work twice as hard to receive recognition and be taken seriously in the business/communications consulting profession. Every day, exceeding my client’s expectations and furthering my #girlboss employees’ professional development goals are equally as important to me. I wouldn’t be where I am today without my amazing staff who inspire me to do better every single day.
All photo credits can be attributed to Cristina Mas.