We had the good fortune of connecting with Daniel Notarianni and we’ve shared our conversation below.
Hi Daniel, what was your thought process behind starting your own business?
When I first got into tournament fishing, everything I read or watched seemed like an advertisement. Even fellow anglers would walk around in jerseys plastered in brand logos, that they paid to wear. At the time I just gave up my career as a musician. The one thing I remember from countless seminars and many of my mentors was that you should create value in yourself before you go looking for a record deal. That way you have more cards in your hands when it comes time to negotiate.
I wanted to have a place where I could share the things I was learning about fishing while showcasing my photography and video skills. I was meeting a lot of great people through tournaments and wanted to grow beyond that. So I started Live 2 Fish as a means of creating value for myself and fellow anglers who needed a place to showcase what they can offer, while giving them the tools they needed to succeed in the industry. Over time Live 2 Fish developed into a production house, offering video and photo for social feeds and producing a TV show. Most recently a clothing line was launched.
Alright, so let’s move onto what keeps you busy professionally?
My art is my work, the photos, video and words I put out with Live 2 Fish. Be it filming others or writing my own stories and articles, I believe the lack of sponsor/corporate influence sets my work apart from others.
I worked hard to get to where I am now and have a long way to go yet. There where twists and turns along the way, I wanted to quit many times, but in the end it all plays a big part in how diverse I am now.
I had a lot of nay-sayers but I was able to overcome them in time by surrounding myself with positive people who believe in what I am capable of. People who believe that you have to love what you do in life and taught me the discipline you need to do that.
I want the world to know that Live 2 Fish is about a pure passion of fishing and knowledge of the sport and fish. It is about growth and all the fantastic experiences that go along with it.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We would leave early, maybe grab something quickly for breakfast, but make our way down to my favourite spot in Kendall for peacock bass. We would throw flies or live bait and catch them all morning. Then head out to South Beach for lunch. La Cerveceria de Barrio on Ocean Drive has a great patio right across from the beach! Then make our way up to Hollywood and surf-fish the beach in the evening and into the night.
If we had more time I would suggest an overnight in the Keys. There is some great fishing in Key Largo and Tavernier and we can stop in at the Blonde Giraffe for some great Keylime Pie and have lunch with our feet in the sand at Lauralies. Feeding the tarpon at Bud n Mary’s is also a blast!
Who else deserves some credit and recognition?
There are two people who have been instrumental in the success of Live 2 Fish. Megan Davis, my wife, who has really supported me and even pushed me to chase my dreams. Dave Chong, who started as a good friend and mentor in the industry and has since become a partner.
Megan Davis. Lisa Goodier. Dave Chong. Daniel Notarianni