We had the good fortune of connecting with Daniela & Camilo Uribe and we’ve shared our conversation below.
Hi Daniela & Camilo, can you walk us through the thought-process of starting your business?
Infrequently found was born on a casual night speaking about the pandemic effect and how it’s been hard on the individual creators we have loved and supported for years. Not only were we looking for a way for us to make a living, but we wanted this company to have a purpose more than just profit. We wanted to support other entrepreneurs, support creatives, and unique minds who have struggled during the pandemic and who deserve to have their products be known internationally. Our jewelry, handbags, home-décor, hats and leather goods have so much more meaning than handcrafted beauty, they represent dreams, career and job opportunities, individuality, empowerment, and sustainability. We also knew that we could offer the consumer something out of the ordinary, something very special and distinctive. The consumer demand has been evolving and consumers are wanting a more unique, exclusive, and conscious shopping experience and products, we are able to deliver that. As our name says it everything you will find on our online store is Infrequently Found, truly unique in design, not easy to find anywhere else and responsibly made. We started with Colombia, our country we love so much, expanded to Latin America our heritage with endless talent and styles and now we have opened our doors to the global market searching for talent all around the globe who have a dream and a distinctive, ethically handmade product that deserves an opportunity in an international market.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Daniela: I have always dreamed of being an entrepreneur and building a successful business in the fashion industry, little did I know I was not going to build just one business but two. I am Daniela Uribe and I am a footwear designer and entrepreneur. I successfully graduated from the prestigious Cordwainers London College of Fashion with a 1st honors in Footwear Design and development. My dedication and Love for footwear led me to obtain design experience working for names like Diane von Furstenberg, Paul Andrew, Jimmy Choo and later working in buying for Ross Stores. While working for Ross in New York City I felt the calling, something inside of me said, it is time to make my dream come true and built my Footwear brand. So I moved to Florida and started planning my Luxury Footwear Brand. When the pandemic hit and my brother came back home he started helping me with my footwear line. We have different skillsets which makes us a good team. The factories in Italy were closed for a while and so one night Infrequently Found was born. My brother and I have learned countless skills building Infrequently Found, skills that we would have never learned at our jobs and that have been extremely valuable. I have to say that I never fully dimensioned the amount of work that building two businesses meant, it has not been easy but it has been very rewarding. I am extremely dedicated and ambitious, many times I’m told I’m a workaholic, It is hard for me to have a balance and know that my body needs rest. However when you do what you love is easy to get lost in the moment and overwork. Seeing your hard work come to life is the most rewarding thing and worth every sleepless night. I am excited for all the new things coming to Infrequently Found and for the Launch of my shoes. One important thing I have learned is that believing in yourself no matter what goes a long way. Camilo: Life takes many unexpected turns and my path to Infrequently found was unplanned. I studied hospitality management at Ecole Hoteliere de Lausanne (EHL) in Switzerland and had the opportunity to work in Hotel Arts Barcelona (a Ritz-Carlton Hotel) and in The Ritz-Carlton Dubai JBR (UAE). I graduated in 2019 and came back to the USA and worked for 1 year at The Ritz-Carlton, Half Moon Bay in California as an event coordinator until the COVID pandemic affected the industry and I was laid off. The pandemic forced me to come back home to Florida, where everything changed. This pandemic changed my life and lead me to create Infrequently found with my sister and supporting her with her luxury footwear brand, to learn countless skills, such as photography, marketing, import/shipping logistics, etc. It has been a whole process of amazing and illuminating experience and challenging times as well. Learning to work with family is not always easy, being able to separate personal to business is not for everyone and it should be taken very carefully, so far we have been able to do so greatly, even with the bumps we have encountered on the way.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Camilo: As a hospitality management alumni, food and drinks have always been a passion of mine. So anywhere I go I always look to find my favorite spots to dine and drink the best! And I do the same when I show my friends or family around. Starting in Brickell where I live, I would take them to Mr. O1, I am obsessed with their pizza and would make them try the star Luca pizza and the coffee Paolo pizza. I would take them to Komodo to try their amazing pecking duck, Zuma and Le Roy Rene for mouthwatering ice cream macaron sandwiches. Another day I would take them to Wynwood to check the extraordinary wall-art and individual creator galleries and have a meal at KYU restaurant, possibly my favorite place in Wynwood, thanks to their delightful menu and exquisite Japanese whisky selection. In South Beach, after a morning at the beach, I would make a stop at The Ritz-Carlton South beach for a casual but delectable menu by chef Juan Carlos Cabezas, and for dinner, a must, at Chotto Matte, where the centerpiece décor and opening ceiling compliment their delectable Peruvian fusion cuisine will enliven your soul and make every bite better than the last with options for every palate, from carnivore to vegan. Miami although not quite a culinary destination, it does have incredible places worth discovering and trying. Daniela: I am a very social person, I love being out and meeting people and getting to know exciting places, so a week long trip would be full of activities. To start of fitness, because I love it and to get a good Miami inspired workout I would take them to South Beach Muscle Beach or Elev8tion for a cool gym vibe and a run along the Key Biscayne Bridge. Then my favorite, the Miami Design District, for anyone who loves fashion this is the place to go too. All the Designer stores, Art galleries and the many pop-ups and events, oh and a photoshoot in the famous Museum Parking Garage. While in Design District dinner at Swan and stay after for cocktails and good music, or dinner at Mandolin. Then I would take them to Wynwood to see all the wall art, galleries’, shops and creativity found there. While in Wynwood a stop at Astra Rooftop, for their delicious food, cocktails and views. KYU would also be a must, Bakan and Upper Buena Vista for good food, unique shops and dessert. By Midtown I would recommend an afternoon a stop at Little Hen for Coffee, Dessert and some beautiful Instagram worthy pictures, it is very picturesque, and dinner at Salvaje. A day tanning in Miami Beach, maybe renting some Jetskis and getting dressed up for the night, eating at Mila Restaurants, one of the Faena Restaurant, or the Bazaar at the SLS. Around Brickell a walk In the Brickell City Center, an afternoon outdoor drink and food at Riverside and Dinner at either Zuma, Komodo or Novikov then cocktails at Sugar Rooftop. Lets end this trip with a fun Brunch at Kiki on the River or Seaspice.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We want to give a shoutout to all the brands and creatives that believed in Infrequently Found and partnered with us. A very special shoutout to our parents that have supported us so much through this process of building our business. Also to our friends that have been by our side and have helped and supported us too.
Instagram: @infrequentlyfound @iamdanielauribe @camsuribe
Linkedin: Infrequently Found LLC
Facebook: Infrequently Found