We had the good fortune of connecting with Daniela Estrada and we’ve shared our conversation below.
Hi Daniela, putting aside the decision to work for yourself, what other decisions were critical to your success?
One of the most important decisions I’ve made since I started my business was to be authentic, to be completely myself and reflect that in my brand. I wanted that when people see my arrangements can recognize them because they are so unique, they are so “me” . That’s something that I try to reflect in every decision I make which also means rejecting jobs that didn’t align with my brand and what I believe in. Entrepreneurship can be so intimidating and knowing my worth has helped me so much, not accepting free gigs and knowing that the right projects will fall on my lap when they have to.
Another decision I made a long time ago was not to care about what other people think of me or what I am doing. I changed career paths many times in my life and only by doing that I found something I really enjoyed and that makes me happy, If i listened to what everyone had to say I would probably still be doing something I didn’t enjoy. Always staying true to myself and trusting my intuition is the best decision I make everyday.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’ve always been immersed and involved in visual arts, that be it painting, drawing or taking pictures. Floral design kind of fell on my lap while I was working as a Digital creator and stylist for a big flower wholesaler. I slowly start developing an obsession for everything flowers, I had no idea i could also create with them. To me, it sounded almost like painting the flowers, mixing varieties and carefully blending color palettes to create something unique. I took a class in NY to learn the basics and started from there. I love creating weird pieces something that you wouldn’t expect from a floral arrangement. My goal is for every arrangement I make to be like a piece of art, the shapes, colors and movement.
One of the biggest lessons I’ve learned is to stay true to myself and not care about what anyone thinks. I studied Illustration, Marketing, I am also a certified Yoga teacher and now my path is on floral design. I think everyone should be allowed to change career paths and likes along the way. I want to experience everything that I desire with no fear of leaving things behind to fit a mold.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First of all I would take them to the beach, my favorite spot it’s around 94th and Collins, always empty and very chill, you can enjoy yourself without it being crowded, The Standard is also one of my favorite spots to get a tan and spend the day.
A walk around Wynwood to check some art and a necessary stop at Nabati for the best vegan ice cream in Miami, for dinner my new favorite place it’s Arson x Niu Kitchen, I haven’t tasted food that good for a long time in Miami! At night I’d take them to one of my favorite bars called The Corner in downtown where you can always be sure you’ll meet interesting people with good conversation, walk a few steps down the street and I would end the night at one of my favorite places in town called Floyd, a small club full of good vibes, the best music and cool decor. If I want to get a little active and stretch I always “force” my friends and family to join me for yoga at Ahana Yoga my favorite studio in the design district.
Who else deserves some credit and recognition?
I am lucky I’ve always had good people by my side, being my friends or family that have encouraged me to never give up on my dreams and to keep pushing.