We had the good fortune of connecting with Daniela Sabia and we’ve shared our conversation below.
Hi Daniela, any advice for those thinking about whether to keep going or to give up?
We all have that ‘fight’ song we love to play over and over. As a momtrepenuer, I have SEVERAL that keep me going, lol! Creativity moves me. Our unique custom boxes are so versatile that every box we produce is truly one-of-a-kind and that’s what is so exciting for me. I am constantly looking for ways to stay innovative and stay on top of trends. This year we will be launching the first video gift box that will allow us to connect with customers in a unique and interactive way. I’m very proud that the product we create has a place in people’s lives and can also be used as a keepsake. I strive to provide a solution that is truly dynamic and allows brands the ability to elevate their customer experiences. At TWBC we are engaging with customers, creating deeper connections and collaborating with businesses to achieve pretty amazing results. Our client’s feedback and testimonials are really what keep me going.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Having worked for a luxury brand for 12 years has definitely influenced the path I am on today. Designing a gift box that is high-end and elevates a gifting experience is my passion. I know what you are thinking… big deal right, so many companies out there make custom boxes. Our approach is unique in that we create stylized box concepts to support brand experiences and customer loyalty programs for partners like Max Mara and Saks Fifth Avenue. We also create luxury keepsake gift boxes for momentous occasions like weddings and baby arrivals. What I want people to know about my brand and story is that there is a lot of thought and detail that go into creating one box alone. Our goal is always to impress. I’ve learned that the only way to grow is to start locally and that success takes time. Seeing faces over and over again creates trust, and referral business is extremely important to what we do. It’s really all about the relationships you build along the way. And, balance… ahh, yes, the one thing people spend their whole lives searching for is extremely necessary for a happy home and work life.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting, I would say, “Welcome to Jupiter,!” But, first let’s visit my old stomping grounds, Miami, Fl. where I called home for 18 years. I’m originally from Ecuadorian but grew up in Miami where cortaditos and croquetas are the norm. After a quick start in downtown/Little Havana we’d then head north through Wynwood for some 305 art and then the Design District to one of my favorite long-standing dinner spots Michael’s Genuine. From there it would be up through FLL and into Boca/Delray hitting spots like Luff’s Fish House and Death or Glory bar and finally Sassafras in WPB. I love spending time on the water, so fishing, paddle boarding and going to the beach is how I would close an amazing week in Jupiter with my best friend.
Who else deserves some credit and recognition?
I remember my mom wrapping gifts so beautifully when I was little, folding the ends ever so delicately. She deserves the biggest shout out. Always there for me, pushing me towards something bigger. My family and friends (my best customers) were key to getting me through the infamous start-up years. My husband and I have a funny debate, what’s more important sales or product development? Although we may never agree on this one, he deserves a huge shout out for all the love and support through this personal journey. Finally, there is a special person out there that gave me my first big opportunity to work with Bloomingdales in south Florida. I thank her and all the people like her that support local and give small businesses a chance to shine.