We had the good fortune of connecting with Eilyn Jimenez and we’ve shared our conversation below.
Hi Eilyn, is there something that you feel is most responsible for your success?
There are many things that we feel passionately about and focus on in our work at Sire Design, so it is difficult to pick just one “most important factor”. Ultimately though, everything we do is guided by our goal to make the interior design and home building process wonderful for all parties involved, including our team and our clients alike. We take an analytical approach to design — we are structured, thoughtful, and attentive, making sure that every element of every design is implemented with perfection — in order to carry out projects with as little stress and as few surprises as possible. It is so common to hear of homeowners and business owners experiencing anxiety during construction and design projects and we want to mitigate that stress, creating joy for everyone we work with from the moment we begin a project through every use of the space when it is completed. To do this, we approach our work very systematically, while also fostering creativity and customization. We divide each of our projects into five phases to ensure we cover all necessary details and that the clients and design team have enjoyable experiences throughout the design process. We start with schematic design, which is the conceptual part of putting together the overall aesthetic of the project, showing clients a curated inspirational set of images of the direction their design is headed.
The second stage is design development – here we identify every aspect of the project, each millwork detail, and all elements that make the project special. Once we complete that phase, we begin working on construction documents, which lay out all project details needed to actually get the project completed. We then move into purchasing, where we buy all the materials, finishes, and furnishings for the project and handle all sourcing logistics. Last but not least, is the project management phase, where we continuously visit the project site to ensure the work is being done according to the plans, review any design detail with vendors, answer any questions from the construction team, and problem-solve for anything that may arise.
Implementing this system in all of our work allows us to be impeccably thorough, while organically providing a pleasing experience for our clients. The interior design process involves an immense amount of information processing and decision making, so if it’s not organized perfectly it can become overwhelming for the client and even our team. Following a strategic roadmap, where we are analytical at every step, has allowed us to complete each and every one of our projects successfully.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I always imagined I would become a lawyer, but from a very young age, I found myself wanting to design my room and was constantly rearranging my furniture. I was always drawn to more mature aesthetics, not your typical pink princess room. Once I graduated high school at 16 (I was homeschooled), I went to college and decided to study business, since I knew this was something that would help me in the future. By my second year in the business program, I became friends with the son of the dean of the architecture program and was curious to see what architecture was all about. That’s when I immediately fell in love with design and switched career paths.
While studying architecture I was always drawn to how the interiors of spaces were being used and began creating design concepts for the interiors of my architecture projects, even though interior design was not part of my assignments. My professors always called me out for designing the interiors, telling me that it wasn’t necessary. I have always thought that the way a space is used internally has a huge impact on the overall architecture, but my professors disagreed. That’s when I knew I had a unique connection with interior design and decided to merge it with my architecture career. Ultimately, I focus mainly on interior design, while incorporating my knowledge of architecture, and to this day that knowledge has been a huge tool while working on projects.
My experiences along the way and my design philosophy, combined with a love for creating unique spaces that transform the way that people live, lead me to create Sire Design. It certainly wasn’t easy, but it has been a wonderful and rewarding journey! Today, I am so proud of how significantly Sire Design has grown — from a solo operation to a five-person, all-female team of designers. Over the past nine years, my team has been a part of twenty-three projects with several repeated clients, a significant statistic for a firm of this size. We have been in existence for ten years and continue to learn, embrace new technologies, and take on new challenges, and I couldn’t ask for more!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are so many great places to check out in Miami! If I had to pick a few areas, I’d choose Wynwood, the Design District, and of course Miami Beach/Sunset Harbour. We could visit the Perez Art Museum, watch a play at the Adrienne Arsht Center for the Performing Arts, hang out at Soho Beach House Miami, or walk around the Wynwood Arts District.
In regards to restaurants, I love taking visitors to the Drunken Dragon—it’s an unassuming restaurant that is disguised in a shopping plaza. From the outside, the restaurant looks very humble. Inside, it’s a different story. It has great food, great music, and a funky interior. I’d also take them to The Surf Club Restaurant, which has ultra 1950s glamor vibes! Matador Room at the Miami Beach EDITION—a restaurant by one of my favorite chefs, Jean-Georges—is very 1960s, and is designed by the great Yabu Pushelberg (one of my favorite design houses). If we were looking for a place to shop and dine, I’d take them to Makoto—a great restaurant within the Bal Harbour Shops, which houses all the top design houses; Chanel, YSL, Hermes, you name it.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to thank one of my first clients. When I was just starting out ten years ago, she completely trusted me with her home and allowed me to spread my design wings. I will never forget her as a huge part of my success. Working with her was a staple stepping stone in my career and helped me grow so much!
In addition, I’d like to thank every client that has been a part of Sire Design history—the good, the great, and the not so great. Each opportunity allowed us to perfect our craft and grow our expertise, teaching us to become more understanding while we built bonds. Each project has a place in our hearts and we look forward to continuing connecting with amazing clients on such a personal level. Last but definitely not least, I’d like to thank my best friend and husband, Raymond, for his constant support and unparalleled love—you make me a better person, and I couldn’t imagine what my life would be like without you.
Headshot: Courtesy of Lifestyle Production Group Project Photography: Kris Tamburello