We had the good fortune of connecting with Geisha Garcia and we’ve shared our conversation below.
Hi Geisha, what’s something about your industry that outsiders are probably unaware of?
While social media continues to play a key role in marketing, the industry as a profession has a long way to go in terms of compensation and recognition at the C-suite level. This trend is also common among small businesses outsourcing social media services. The expectations placed on the service are rarely in proportion to the investment small business owners are willing or able to make. It is my mission to advance the profession by providing exceptional services through my agency and educating business owners and other social media service providers on my own social media platforms. It is a large undertaking, but it has to start somewhere and I’m up to the challenge.
What should our readers know about your business?
I launched GG Communications–a creative and social media agency dedicated to elevating female-led brands–in the summer of 2020. But this is not how it started. It’s taken a series of pivots and many lessons learned for GG Communications to evolve from a little side business to a full brand. I never thought of myself as an entrepreneur and my entire life I’ve had 9-5 jobs. So being partially furloughed in the midst of the Covid-19 pandemic came as a shock, but also as a surprising challenge. After years of gaining corporate experience in creative and marketing roles, I realized I had a lot to offer to entrepreneurs. With social media constantly taking on a larger role in marketing, I knew I could lend my expertise to help small businesses become competitive in the digital landscape by elevating their brand’s social media presence.
So I set out to create a fully digital agency to provide custom creative and social media services at investment levels that are attainable to emerging entrepreneurs. Keeping overhead costs manageable by assembling a fully remote small team of contractors allows me to provide consulting and full account management services to businesses that may not be at a point where they can hire a full-time social media role or work with a large-scale agency.
Working with clients on similar journeys as mine is inspiring and invigorating. Long hours spent working fly by because I know with each one I’m building something special for my brand and for my clients. No other professional endeavor I’ve taken in my life has felt as close to my heart as this and knowing I can help these brands achieve their goals is a privilege that I don’t take for granted and one that I’m grateful for daily.
This of course has not happened overnight and I’m still working toward perfecting my business model. Each day is a new lesson learned, a new goal to be achieved, and many humbling experiences. But at each step and turning point my vision has become clearer and my mission to advance the social media profession by educating the community and elevating female-led brands through exceptional service has and will always remain at the front and center of everything my brand stands for.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love this question because I’m a die hard fan of our city. I have travelled to many others and none compares to Miami. A week is not enough to fully enjoy it, but I would start with the beach because that’s my favorite place to be at any time. You can find me on the sand with a book on any given weekend. I’ve also loved seeing our downtown area thrive and love taking a walk from Brickell City Centre to the nearby restaurants–Ojo de Agua is a current favorite. I could have an endless list of must-visit places like Wynwood Walls, Design District, and South Pointe.
But of course, I love supporting small businesses so places like Mr. and Mrs. Bun, The Salty Donut, and MIA Beer Company have to be mentioned.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are far too many people who have positively influenced my entrepreneurship journey to single out a specific one. It’s been a combination of family members supporting my time spent away from them to work on my business, a network of other entrepreneurs selflessly sharing their experiences and advice, and friends who have believed in me when I haven’t believed in myself. It sounds cliche, but it does take a village.
However, entrepreneurship does come with a set of challenges that can trigger impostor syndrome and working with a mentor has been crucial for me to overcome limiting beliefs. I highly recommend investing in mentorship in areas that are not your zone of genius because it can be the difference between you giving up on your business out of fear or building the confidence to reach new levels you didn’t think were possible.
Mike Montero Photography